In an ever-evolving world of beauty, Keratherapy has been a trailblazer in professional hair care since its inception in 2011. Solely owned by Keratherapy’s CEO MJ Irani and family, the brand has grown into a household name in beauty and hair salons across six continents. With a mission to restore and enhance hair health, Keratherapy combines cutting-edge proprietary hair technology and a commitment to sustainability to make luxury hair care products that rejuvenate every strand while remaining accessible to everyone searching for the special ingredient for luscious, lustrous, beautiful hair.
Keratherapy’s journey began with a clear purpose: to address the declining health of hair as it ages. By focusing on the protein that makes hair healthy and vibrant, keratin, the company developed a wide range of innovative products to replenish its fundamental composition. “After the age of 20, keratin levels naturally start to decline, leaving hair weaker and vulnerable to the elements,” MJ explains. To negate the effects of aging, Keratherapy formulated a range of keratin-infused products to restore strength, manageability, and vibrancy.
Keratherapy’s success is owed to its proprietary KERABOND™ technology. Unlike traditional treatments, which often fail to seal keratin effectively, KERABOND ensures that the protein bonds integrate into the hair shaft, delivering long-lasting results by combining keratin with each product’s group of botanical, organic, and conditioning ingredients to effectively deliver care to the most needed areas.
The magic ingredient can be found across its extensive product lines, catering to diverse hair needs such as repair, hydration, volume, and color retention. The Keratherapy Moisture Shampoo and Conditioner, Daily Smoothing Cream, and Keratinfixx 20-in-1 Leave-In all boast KERABOND technology that softens, smoothes, restores, detangles, eliminates frizz, enhances the body, and more. The brand also offers express and extended keratin treatments that smooth hair without straightening, which preserves natural texture and enhances manageability.
Keratherapy’s ColorProtect+Keratin Shampoo and Conditioner
Keratherapy’s story is also one of perseverance and innovation. As one of the first brands to deliver bond repair technology with keratin treatment to consumers, the brand demonstrated immense foresight and expertise. “It all started with a real love for the products with our customers. We must have been onto something, as KERABOND brought back the health and vibrancy of their hair. So we carried on,” MJ notes. “Every one of our bottles from day one has utilized KERABOND to strengthen and repair our customers’ hair. Keratherapy pioneered the path for ‘bond repair’ to become a catchy phrase in the industry.”
The brand’s products are for more than function. It was founded on the principles of wide accessibility to luxury hair care. Keratherapy offers salon-quality results at home for a fraction of the price tag. “We’ve always aimed to make professional-grade products affordable without compromising quality,” says MJ.
Further than mere luxury, Keratherapy has remained deeply committed to sustainability and safety through the last decade and a half. Since its inception, the brand has omitted harmful ingredients like sulfates, parabens, and sodium chloride. Now, with a vegan line and a label that is soon to expand into all its products, Keratherapy has long set the trends for ingredients and practices within the industry. “Our commitment to clean beauty has been unwavering,” MJ emphasizes. The brand looks forward to scaling up its values, with the new year marking a renewed focus on eco-friendly and hair-friendly innovations.
With a growing product range of 10 collections, a loyal customer base, and a commitment to educating hair care consumers on the capacities of keratin bond repair products, Keratherapy continues to redefine what’s possible with hair. As MJ concludes, “We’ve been here, and we are here to stay. Keratherapy is not just here to clean your hair; we’re making hair stronger and healthier again.” Keratherapy readies itself to expand its influence while staying true to its roots: delivering stronger, thriving hair to everyone.
