Discover the secrets to effective business networking with a comprehensive guide packed with expert insights. Learn how to select the perfect events for your business and forge meaningful connections that yield tangible benefits. This article demystifies the art of networking by offering practical tips from top industry professionals.
- Attend Industry Vertical Trade Associations
- Build Real Connections
- Focus on Quality Conversations
- Prepare for Chamber of Commerce Events
- Join Local Tech Community Meetups
- Prepare a Clear 30-Second Introduction
- Prioritize Quality Over Quantity
- Connect Authentically at Niche Dinners
- Engage Actively in Niche Webinars
- Leverage Startup Incubator Office Hours
- Utilize USC Trojan Network
- Network at Gamescom for Gaming Insights
- Join a Mastermind Group
- Participate in Professional Book Clubs
14 Networking Tips for Finding the Right Events
Attend Industry Vertical Trade Associations
I’ve found value in a variety of networking groups, including marketing industry-specific (SEMpdx, AMA, PRSA, ThinkNW), and general business and entrepreneurship (EO, SCORE, etc.). I’ve experienced the greatest value, particularly in generating new clients, visiting industry vertical trade association events (NATDA, SEMA, ORLA, etc.) where I’m one of the few marketers in the group.
My top tip for networking at any event is to do your homework:
- Understand who is attending and the culture (how to dress, formal or informal processes or rules of engagement).
- Research the top individuals or companies attending in advance, so you can easily identify, approach and engage them by demonstrating knowledge of the individual or their organization.
- Secure contact information (via phone or business card) and send a follow-up note within 24 hours for optimal impact.
Kent Lewis
Founder, pdxMindShare
Build Real Connections
I’ve found industry-specific trade shows to be incredibly valuable for connecting with potential customers. These events bring together people who are not just interested but actively searching for solutions. If you’re attending your first networking event, go in with one goal: build real connections. Skip the sales pitch—ask genuine questions, listen carefully, and look for ways to offer value. And here’s the key: follow up promptly. A handshake at the event is just the start—the real work happens in the follow-up.
Lucas Wilson
CEO, Signpost
Focus on Quality Conversations
I’ve found industry-specific conferences, like SaaStr, to be incredibly valuable for meeting potential customers. These events attract decision-makers who are already looking for solutions, which makes conversations more meaningful. During one event, we set up a booth for Salesforge.ai and used tailored demos to show how our platform could solve common pain points. That personal approach helped us connect with qualified leads and build long-term partnerships.
For someone attending their first networking event, my advice is to focus on quality over quantity. Instead of trying to meet as many people as possible, aim for a few meaningful conversations. Have a clear introduction about who you are and what you do, but spend more time asking questions and learning about their needs. People appreciate genuine interest, and it sets the foundation for follow-ups. Lastly, always follow up within a few days to keep the momentum going and turn those conversations into opportunities.
V. Frank Sondors
Founder, Salesforge AI
Prepare for Chamber of Commerce Events
For me, one of the most valuable networking events for meeting potential customers has been local Chamber of Commerce meetings and industry-specific meetups. These events are particularly effective because they allow you to connect with small business owners and decision-makers who are actively looking for ways to grow their businesses. At Chamber of Commerce events, you have the opportunity to meet people from your local community, many of whom could benefit from direct mail marketing.
Industry-specific meetups are also great because they attract individuals who are already familiar with marketing and understand its value, making it easier to discuss how your services can help them achieve their goals.
When attending your first networking event, it’s important to be prepared. Start with a simple elevator pitch that explains who you are, what you do, and how your services can solve specific problems. I always find that asking open-ended questions is key to starting genuine conversations. Questions like, “What marketing strategies are you focusing on this year?” or, “What challenges are you facing in reaching your target customers?” can lead to meaningful discussions and provide insight into how you can help.
After the event, make sure to follow up with a personalized message to remind them of your conversation and keep the connection going. Bringing business cards is also crucial as it makes it easy for people to stay in touch with you. Most importantly, be genuine. Networking is about building authentic relationships, so focus on connecting with people and showing a real interest in their needs. This approach has helped me form lasting connections and attract new customers.
Steve Neher
CEO, Mail King USA
Join Local Tech Community Meetups
We’ve found small, industry-specific meetups hosted by local tech communities to be particularly valuable for meeting potential customers. These events often create an intimate setting where genuine conversations happen. For example, one such meetup led to a key partnership that has since grown into a lasting professional relationship.
For anyone attending their first networking event, we’d suggest focusing on building connections rather than diving into pitches. Asking open-ended questions like, “What inspired you to attend today?” or “What’s been a recent challenge in your field?” can make conversations more engaging and memorable.
Arriving early is another tip that works well. It’s much easier to join conversations before the room gets busy, and you’ll often have a chance to interact with the organizers, who are great at introducing people. Finally, don’t underestimate the power of a follow-up. A simple message referencing your chat can turn a one-time meeting into a long-term connection.
Vikrant Bhalodia
Head of Marketing & People Ops, WeblineIndia
Prepare a Clear 30-Second Introduction
I recently joined a weekly BNI chapter, and while it requires consistent attendance, it’s been fantastic for building long-term relationships with real estate agents who refer digital marketing clients. The structured format helped me overcome my initial networking anxiety since everyone gets a chance to speak and share their business needs. My top tip for newcomers is to prepare a clear, 30-second introduction focusing on how you help people rather than what you do—I’ve found this generates more meaningful conversations afterward.
Kevin Pike
President, Rankfuse
Prioritize Quality Over Quantity
One networking event that stands out to me as particularly valuable is HubSpot’s INBOUND conference. It’s an event that goes beyond surface-level connections, bringing like-minded marketers together to share ideas, challenges, and solutions. I’ve walked away from INBOUND not only with potential customers but also new ideas and fresh perspectives that have had a lasting impact on my strategies.
For anyone attending their first networking event, my number one tip is to prioritize quality over quantity. It’s tempting to try and connect with as many people as possible, but deeper conversations often lead to more fruitful relationships. Before you go, research the attendees or companies you’d like to connect with and prepare thoughtful questions. This approach shows genuine interest and helps you stand out in a crowded room.
Networking can feel intimidating, especially when you’re just starting out, but don’t underestimate the power of authenticity. People are drawn to those who are sincere and genuinely interested in understanding their needs, not just pushing their own agenda. Treat networking as a way to BUILD RELATIONSHIPS rather than close deals—and you’ll likely find that business opportunities come naturally over time.
Aaron Whittaker
VP of Demand Generation & Marketing, Thrive Digital Marketing Agency
Connect Authentically at Niche Dinners
Surprisingly, one of the most valuable “networking events” I ever attended wasn’t branded as a networking event at all. It was a niche, invite-only dinner for people passionate about the science of learning—no name tags, no corporate logos, and no formal agendas. Everyone arrived because they genuinely cared about the topic at hand, not because they were forced into another predictable schmooze-fest.
This setting essentially became a stealth networking environment. By removing the artificial layer of “let’s do business,” you connect with people on a more authentic level. You’re not jockeying for position; you’re learning together, creating shared stories and “in-jokes” that make follow-up conversations feel natural, not forced. I walked away from that dinner not only with leads, but with a handful of long-term advocates for our platform.
For someone attending their first, more traditional networking event—where people tend to shuffle business cards like a deck of playing cards—try approaching it like an ethnographer, not a salesperson. Instead of fixating on how to pitch, focus on what fascinates the other person about their work. Ask them one question most people wouldn’t—something unexpected yet relevant. For instance, if you’re talking to an app developer, don’t just ask about their current project; ask what they think their users silently crave but never mention. This sort of question unlocks a completely different conversation. It shows you’re curious, that you’re more than a two-minute elevator speech.
The key is to treat a networking event as a laboratory for human insights rather than a sales floor. When you do that, you’ll form genuine connections—and those are the connections that lead to real customers down the line.
Derek Pankaew
CEO & Founder, Listening.com
Engage Actively in Niche Webinars
In my experience, niche webinars can be particularly useful when it comes to meeting potential customers. These events gather targeted participants, making it easy to reach out to professionals or decision-making authorities interested in the subject matter.
For example, I recently attended a digital marketing strategy webinar with other specialists in the field. I took part in several chats, asked a few questions, and read the audience’s messages to enhance my understanding during the session, which helped me to facilitate connections. Follow-up conversations with a couple of attendees occurred, one of whom eventually became a customer of my agency using SEO services.
For someone attending their first networking event, my top recommendation would be to avoid being passive. You shouldn’t be simply watching the content; instead, take part in polls or ask and answer questions as well as engage in discussions after the event. Also, it can be helpful to prepare a two-minute self-introduction about yourself and what you do. Following up with the people you meet is crucial—reach out to them with a comment about your discussion.
But more importantly, webinars are not an opportunity to listen only, but rather an opportunity to become an expert and foster relationships with potential customers.
Soubhik Chakrabarti
CEO, Icy Tales
Leverage Startup Incubator Office Hours
Startup incubator office hours offer a unique chance to connect with like-minded innovators and business leaders. These events bring together seasoned mentors and ambitious founders, providing a rich environment for sharing and learning. While attending, focus on genuinely understanding the challenges other entrepreneurs face. Engage in discussions with the intent to offer valuable insights from your own experiences, making your expertise relevant and helpful.
It’s effective to prepare a set of skills or knowledge points you can share, tailored to common startup issues like scaling or market entry. This preparation allows you to contribute meaningfully to conversations, positioning yourself as both a resource and a potential partner. This approach helps build trust and opens doors for collaborations or customer relationships in the long run.
Roy Benesh
CTO and Co-Founder, eSIMple
Utilize USC Trojan Network
Attending college at USC provided access to a thriving network of alumni and industry professionals through events like Trojan Family gatherings and on-campus career fairs. These events are particularly valuable for meeting potential customers or collaborators, especially in industries like tech, media, and entrepreneurship where the Trojan network has a strong presence.
For someone attending their first networking event, my top tip is to prepare a clear and concise introduction about yourself, focusing on what you do and the value you bring. Research attendees or speakers in advance if possible, and have a few thoughtful questions ready to start meaningful conversations. Don’t forget to follow up afterward with a personalized message to keep the connection alive. Networking is less about collecting business cards and more about building authentic relationships over time.
Nick Esquivel
CEO, Globaltize
Network at Gamescom for Gaming Insights
Gamescom has consistently stood out for me among the many networking events I’ve attended. It’s not just another conference—it’s one of the largest gaming conventions, where the sheer size and energy of the event leave a lasting impression.
The reason this event is so effective for meeting potential customers is the wide mix of people it attracts—everyone from developers and creators to passionate players. It’s a perfect blend of creativity and business insights that offers more than just the chance to meet customers; it’s a true opportunity to understand what excites them.
Gamescom gives me the chance to directly connect with players and gain insight into their preferences. Being immersed in the environment, where both business and gaming communities collide, allows me to better gauge their interests and desires. It’s not just about pitching our platform, but more about learning how we can better engage our audience.
The first event can feel overwhelming, but don’t stress about meeting every person there. Focus on connecting with a few people who resonate with your goals, and spend time understanding their needs. Meaningful engagement will always create lasting connections.
Marin Cristian-Ovidiu
CEO, Online Games
Join a Mastermind Group
The networking event that has been the most valuable for meeting potential customers has been joining a mastermind group. I’d highly encourage you to find and join one. Yes, they are expensive and yes, they will cost you time, but getting in those rooms has come back tenfold as far as new clients, referrals, and additional business. You end up surrounding yourself with other people who are ready to invest in themselves too, and that’s when the game changes!
Caroline Pennington
LinkedIn Expert, Podcast Host of Feminine Founder & Founder of Chilledvino, Feminine Founder
Participate in Professional Book Clubs
Professional book clubs that focus on business or leadership can be incredibly fruitful for networking. They offer a unique setting where the discussion can naturally lean into professional insights and shared experiences. When joining such a club, it’s crucial to share unique takes on the material. This not only injects fresh ideas into the conversation but also helps establish you as a thought leader in the group. Engaging meaningfully with the book’s content can make you memorable to others and encourage deeper connections.
When attending these clubs, steer the conversation toward how the book’s concepts apply to real-world scenarios. Offering practical examples or cross-industry insights can make discussions livelier and demonstrate your expertise. This approach helps paint a vivid picture of your professional capabilities without seeming overtly promotional. It’s a subtle yet effective way to make your networking more impactful, offering genuine value to those around you.
Andy Gillin
Attorney & Managing Partner, GJEL Accident Attorneys
