trump media files to trademark bitcoin investment products

by / ⠀News / February 13, 2025
Bitcoin Investment

Donald Trump’s media company, Trump Media & Technology Group, has filed to trademark a series of investment products focused on bitcoin and U.S. industries. The company plans to launch a “Bitcoin Plus ETF” and other funds under its new Truth.Fi brand. Trump Media CEO Devin Nunes said in a press release, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market.” The company is exploring various strategies, including those related to bitcoin, to differentiate its products.

The announcement comes as Trump has shown support for the digital assets industry. Last year, he committed to making the United States a leading player in the industry and launched meme coins on the Solana blockchain.

Trump Media’s bitcoin investment plans

In his first week in office, he signed an executive action establishing a presidential group to coordinate clear regulation for the industry. Trump Media will allocate up to $250 million of Truth.Fi’s cash into cryptocurrencies and other investments. The funds will be managed by Charles Schwab, and the new Truth.Fi ETFs will undergo a registration process and be managed by Yorkville Advisors, pending approval from the Securities and Exchange Commission (SEC).

The SEC is currently led by acting chair Mark Uyeda, with a “crypto taskforce” organized by SEC Commissioner Hester Peirce. One of the task force’s initial actions was to remove accounting guidance SAB 121, which had posed a roadblock for US banks seeking to hold crypto. As Trump Media continues to pursue its ETF ventures, the potential approval of its products will hinge on the confirmation of Trump’s pick for the SEC chair, Paul Atkins, who has yet to be confirmed by the Senate.

About The Author

Kimberly Zhang

Editor in Chief of Under30CEO. I have a passion for helping educate the next generation of leaders. MBA from Graduate School of Business. Former tech startup founder. Regular speaker at entrepreneurship conferences and events.

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