Central Florida—[May 2025] RoofBids is launching an online platform to change the roofing industry by connecting homeowners with vetted, trustworthy roofing contractors. The digital platform eliminates scams, reduces stress, and simplifies the roof replacement process. Roofbids is committed to integrity and trust based on the founders’ disillusionment with the roofing industry.
The company launches in May and aims for national exposure after expanding regionally. Roofbids’ success centers on a customer-centric approach and a strict contractor vetting process to ensure its clients receive only top contractors from their local area. The company backs its claims with statistical data and plans to bridge the gap between shoddy workmanship and customer satisfaction with its approach.
RoofBids
Joe Casalese is the Chief Connections Officer and founder of Roofbids. This Central Florida company is changing the roofing business with a new digital platform that connects homeowners with trusted, vetted roofing contractors. Roofbids will launch in May and aims to eliminate the home improvement and roofing industries. It starts in Central Florida and plans to expand into the Tampa and Jacksonville areas within one year.
The platform addresses significant industry pain points, including warranty issues and poor satisfaction ratings, and matches clients with contractors within 48 hours. Roofbids was born out of a clear need: “The roofing industry is a mess and has one of the lowest satisfaction ratings for all home improvement sectors.” Unlike platforms that flood homeowners with endless bids, Roofbids limits contractor access and promises “No aggressive sales pitches. Just a simple process.”
Roof Pain Points
Roof projects can be financially painful, and the top consumers fear being scammed. 80% of new roof contractors go out of business within three years, leaving their customers with no warranty recourse. 50% of all roof projects will have some workmanship issue that needs to be addressed, which is where Roofbids is filling the gap between poor service and customer satisfaction.
RoofBids helps homeowners navigate this world through its online platform that gives clients access to the most trusted roof contractors in their local area for bids and quotes. The contractors are thoroughly vetted through a proprietary 20-point application and review process and are limited so that clients do not get inundated with random contractors and pitches.
The company is committed to not having aggressive sales pitches and having a simple process where homeowners receive two to three quotes on their dashboard so they can choose one and start their project.
Future Aspirations
Joe envisions national expansion and eventually shifting focus to charity work that helps community servants with construction needs. He dreams of working full-time for this charity and giving back to the community.
Joe’s philanthropic attitude is also evident in the platform he designed to ensure that customers and their needs are the top priority.
Roofbids is not just an online platform. It is a movement to bring transparency, trust, and simplicity to an industry that needs change. Roofbids’ mission is simple and effective: “Homeowners now have a resource they can trust for roof projects.” Joe is leading the company to regional expansion with an eye toward nationwide service.
