A GMAT expert explains why visual learning is the ultimate study hack—and how a new OnDemand course helps high achievers master hard things on their own terms.
By Scott Woodbury-Stewart, CEO & Founder, Target Test Prep
For busy professionals considering taking the GMAT, test prep may feel like an impossible ask. You’re working long hours, managing side hustles, maybe trying to start a business. You’re ambitious, but your time is stretched thin—and the last thing you need is a rigid, one-size-fits-all study plan that doesn’t work with your life or learning style. It feels like too much struggle.
But here’s the thing: most of us don’t struggle with learning—we struggle with how it’s delivered. That’s why, when we launched our new On-Demand GMAT test prep course, we didn’t throw together another digital study platform. We built something entirely different—designed around the way people actually learn best.
And for most people? That means visual learning.
Static textbooks, dense explanations, and inflexible schedules don’t cut it in today’s world. What you need is a way to learn that matches how you think, how you live, and how you grow. Whether you’re trying to decode rate problems or internalize data sufficiency logic, text-only instruction can fall flat.
The Neuroscience Behind Visual Memory
Our brains process visuals 60,000 times faster than text. In fact, 80% of what we remember comes from what we see and do—not what we read. That’s not just a fun factoid; it’s neuroscience. And it has major implications for test prep, especially when your score could shape the next decade of your life.
I know this because I’ve been working with students preparing for the GMAT for nearly two decades. I’ve tutored perfect scorers, career changers, entrepreneurs, and math phobes. And across all these different journeys, one thing stays constant: people need clarity before they can gain confidence—visuals—charts, diagrams, animations, real-time examples—bridge that gap.
That’s why our OnDemand course includes over 2,000 video lessons, each one focused on helping students visualize complex ideas in digestible, engaging formats. Whether it’s breaking down combinatorics with a tree diagram or walking through a quant problem step by step on-screen, the goal is simple: take abstract ideas and make them tangible.
This isn’t just about watching cool videos. It’s about having the freedom to learn on your own terms.
Let’s be honest: most of us aren’t living lives that accommodate two-hour nightly study blocks and weekend test bootcamps. Many of you reading this are working full-time, running your own business, or juggling side gigs. You need a prep course that works as hard and as flexibly as you do. You need the ability to study anytime, anywhere, at your own pace, with lessons you can rewatch as many times as you need.
Study in the Margins of Your Day
We built this course for real life. That means:
- You’re on a red-eye flight? Stream a 15-minute data sufficiency breakdown.
- Have 20 minutes before a meeting? Knock out a targeted practice set on number properties.
- Hit a wall? Rewind to the exact moment in the lesson where things clicked last time.
This kind of flexibility isn’t just convenient—it’s effective. Learning science tells us that spaced repetition and context-based recall are essential for mastery. OnDemand lets you train your brain the way it learns best, through repetition, visual reinforcement, and self-paced review.
Strategy + Structure = Results
Still, visual learning is only part of the story. What makes the OnDemand course powerful is how we pair those visuals with structure, strategy, and support. GMAT success isn’t about luck or cramming. It’s about building skill, and that takes methodical practice. Every lesson in the course builds on the last. Every video is tied to rigorous practice problems and analytics that show you what to work on next.
If you’ve ever tried to juggle a demanding job and a self-improvement goal, you know how fast your time disappears. One of the biggest blockers we hear from students is: “I just don’t know how to fit this in.” That’s where OnDemand shines. It adapts to your life. Whether you’re an early bird, a night owl, or someone who grabs pockets of time in between meetings, the course flexes with you. You don’t need to reshape your life around studying. You integrate studying into your life.
And here’s the part no one tells you: getting better at the GMAT makes you better at solving problems everywhere else. You start to think more logically, more patiently, more strategically. These aren’t just test skills—they’re leadership skills.
If you’re reading this on Under 30 CEO, chances are you’re already wired for growth. You’re building something. You’re thinking big. The GMAT may not be your end goal, but it could be your launchpad. Whether you’re applying to business school or leveling up your analytical thinking, the way you prep matters.
Final Thoughts: Clarity, Strategy, and Confidence
So if you’re aiming for a top-tier MBA program, looking to boost your career credentials, or just want to prove to yourself that you can master something hard, you owe it to yourself to prep with tools that give you the best possible edge. For many of you, that edge will be visual learning. For all of you, that edge will be targeted.
Target Test Prep OnDemand is more than a course. It’s a mindset. It’s about seeing clearly. Thinking strategically. Studying smart.
And then showing up on test day, not just hoping you’ll succeed but knowing you’re ready.
Photo by Wes Hicks; Unsplash
