Seasoned brand strategist Joe Gannon has dedicated several years to helping entrepreneurs, creators, and CEOs establish world-class personal brands, transforming their expertise into digital credibility through strategic content systems. Gannon founded Amplify, a personal brand agency that helps clients become recognizable authorities in their industries.
Gannon‘s work is driven by his belief that a strong personal brand can be your greatest asset when built with intention and a system behind it. With everything he does grounded in clarity, consistency, and creativity, his career as a brand strategist highlights how intentional storytelling and high-quality content can help brands grow.
Launching Amplify
Having lost his first full-time job at a video production company during the global pandemic in 2021, Gannon took the adversities as an opportunity. Understanding the limited time entrepreneurs and creators have to grow an online audience, and witnessing the creator economy begin to boom, the brand strategist felt the drive and desire to help educational creators share their knowledge online.
While Gannon had already proven his expertise in scaling creators to hundreds of thousands of followers by managing LinkedIn content strategies for well-known figures, he worked tirelessly during the pandemic to build what would become his personal branding agency, Amplify.
Today, Gannon, founder of Amplify, helps build a content strategy for founders, turning them into thought leaders who are trusted voices in their industries.
But building your brand has never been just about visibility for Gannon; it is about the impact your brand can make. Thus, the brand strategist developed Amplify’s frameworks and tools to help offer people clarity and control over their online presence without endless guesswork.
After establishing a team, Gannon has grown Amplify into a fully remote operation that includes content creators, strategists, and video editors across multiple time zones. The company has built robust systems to stay current, respond to evolving industry trends, and meet the needs of its high-profile clients.
The StrateTree™ Framework
Simplifying personal branding, Gannon developed the StrateTree™ framework and Personal Brand GPT tool, which Amplify clients love. With clients often struggling to define their brand statements clearly, Gannon loaded up his best LinkedIn content, newsletters, and transcripts of 100+ client calls into a free AI tool, the Personal Brand GPT. This includes his framework, the StrateTree™, which helps outline your brand’s positioning in one exercise by defining your core values, a personal brand statement, content pillars, and core topics to share online.
The Personal Brand GPT has helped over 900 people define their brand identity, and with Gannon still dedicated to helping creators establish their online presence, these tools are free to those seeking quality resources. His YouTube video, “Build Your Personal Brand in 10 Minutes (AI Workshop),” walks through how to use the StrateTree™ framework and how to access the Personal Brand GPT.
The Future of Amplify
Having already helped multiple clients establish their brands, including some of the world’s most prominent creators, Gannon does more than teach strategy – he lives and executes it himself daily as a creator. He even offers a free weekly newsletter, Creator’s Compass, for personal branding tips.
Looking ahead, Gannon aims to make Amplify the go-to agency for personal branding, building tools, products, and courses that make brand-building accessible for all professionals looking to be the authority in their industry.
