Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your business by diversifying your client base and targeting an audience you may have never targeted in the past. If you do not have a plan of attack as of yet, here are 5 unconventional tips to keep in mind so that you can drive transactions and attract new clientele.
1. PR Efforts
If the media is talking about you, you can connect with customers who have never even heard of your brand. PR is like free advertising. If you are planning a new product launch, a sale, a special event, or you will be renting a booth in a trade show, put your PR manager to work and get the press releases sent so that you can capture media attention.
2. Turn Your Virtual Prospects Into Real Customers
Social networking has become increasingly popular in the field of marketing. If you are using your social networking profiles to connect with a widespread audience, find unconventional ways to turn these prospects into customers who physically visit your office or your store. Have a competition where the first person to enter the store saying they love your products will receive a gift card. You can think of several different competitions and have different incentives.
3. Get to Know About the Competition
The competition’s reputation can truly affect your ability to broaden your client base. If you have a list of current customers, get to know what these customers like and dislike about your products and services by investing in customer feedback email surveys.
4. Network With Other Professionals
If you join a professional networking group, you and other professionals in other industries can help make referrals to one another. The referrals you receive may help you start focusing on a new niche that you never thought of targeting. This is another way that social networking can be used to your advantage.
5. Establish Yourself as an Expert in the Industry
If you want to diversify your customer base, the Internet is the best place to start. You need an optimized page and a way to show your customers that you are an honest expert. You can do this by writing articles, posting these articles to directories, and you will drive traffic to your website. A strong website with a nice layout is key to success in modern business. Additionally you can network with other businesses on their websites for a mutual benefit.
One of the biggest challenges you will face in business is expansion. Work to diversify your client base by expanding your sights and by coming up with unconventional strategies that will work. Make certain to document your successful strategies for use in the future.
Madyson Grant is a small business owner who is currently blogging on additional ways to reach out to new customers.
