This year could mark the beginning of historically significant trends in digital marketing. As technology evolves, digital marketing is changing too. This year, companies will focus on digital channels to engage with their consumers. Consequently, you’ll find the Top 5 must-know digital marketing trends listed below.
The upcoming trends in 2022 in such a fast-changing industry as the digital one are focused on personalization. Consumers will expect digital content that matches their interests and preferences.
One of the most exciting tendencies in digital marketing in 2022 is augmented reality. There are numerous different types of AR gaming already available on the market, and these games are popular among all age groups.
Virtual reality will also be big in 2022, with companies developing virtual worlds for users to explore without even stepping out of the comfort of their living room. With all the changes foreseen in 2022, your company might do well to entrust your efforts to a digital marketing agency.
1. Videos
It is estimated that by 2022, video consumers will watch over two billion hours of online videos per month. YouTube alone has over 2.527 billion users worldwide and has become the go-to source for finding new content.
It’s vital to learn more about the must-know digital marketing trends to stay ahead of competitors and make your brand known. Video marketing is a key aspect of effective strategies.
Instagram stories are a popular way to share videos on the platform. The most recent trend is to use live video streaming on YouTube and Facebook Live platforms. Users can see how fast the video shares add up. This allows brands to make decisions more quickly about what types of content they should produce in the future.
2. eCommerce
eCommerce platforms will continue to emerge as one of the must-know digital marketing trends this year. As a result, they will enable consumers to buy through Instagram, Youtube, and Amazon. Additionally, they’ll also allow brands to spread their messages.
Likewise, eCommerce platforms are going to be more and more critical in the future. Websites and company-specific apps enable consumers to buy products and maintain loyalty with companies.
For example, Amazon has a unique program where you can check out using your camera and scan a product’s barcode. When you need it again, you can check out later without visiting the store.
eCommerce platforms will continue to play an essential role in the digital marketing industry. Similarly, with increased competition among big companies on their respective eCommerce platforms, these corporations will invest heavily into managed IT services in the next few years.
3. Niches
Advertising has become more complex. As a result, many people are searching for niches that they can be passionate about to find a community.
Conduct deep research to find people who share the same passion for your niche. Additionally, there are also platforms like Instagram, YouTube, and Twitter where you can share opinions and write blogs.
Niches are a popular way in which to market products. Consequently, they allow companies to cater their marketing strategy to a specific target market. Companies use style, age, size, weight, and gender niches to reach the correct audience.
4. Mobiles
Mobile marketing is a massive part of digital marketing for many businesses today. Companies focus on optimizing their apps, targeted advertising, and search engine marketing platforms.
Online shoppers prefer to purchase their products on their phones rather than on computers. Companies need to make sure that they are taking advantage of mobile marketing if they want to succeed in the future. Mobile marketing is the next frontier to explore, with more Millennials constantly on the go.
There is a growing trend of people opting in to receive notifications while they are on the go. This leads to increased reach and lowers costs.
It doesn’t end there, though. Apps are also expanding significantly in usage and engagement because it’s easier to stay on top of conversations and see what’s trending.
5. Automation
Marketing automation is a type of marketing where software sends targeted messages or emails to a customer based on their interactions with one’s brand. This can be done through phone calls, site visits, emails, and social media interactions.
Marketing automation helps generate leads that are more likely to convert. The technology has been around for many years, but only recently is it becoming more popular in the digital marketing arena as it helps increase sales numbers without much effort on the part of the company. Likewise, the marketing automation market will be fueled by its ability to reduce labor costs and increase conversion rates.
Wrapping It Up
The digital marketing industry has experienced many evolutions over the past few years. As the industry grows, newer trends are constantly emerging. One we didn’t even cover is facial recognition software used to store personal information. As a result, this is an almost perfect way to store data because it only takes one picture or video to access a person’s identity and other personal information.
The digital marketing trends that will likely occur in 2022 include increased social interactions and personalization. With these changes, small businesses can grow their market share in the digital space while still reaching people where they are — on social media.
Many different trends are going to take place in the digital marketing field. This will be a big year for technology, and many people will be using other apps than what we use today.
