Millennials are often seen as a difficult demographic to market to. However, if you just research a little, you can quickly find the type of marketing campaigns that Millennials actually respond to. So knowing how to take this knowledge, and apply it to quality promotional marketing campaigns that appeal to Millennials, can greatly benefit your business. Promotional marketing item giveaways provide immediate value to your customer and can help you develop positive memories for your customers that are directly attached to your brand. If you want to connect with this sought-after audience, here are eight promotional items that appeal to Millennials:
1. Earbuds
Millennials are perhaps one of the most music-obsessed generations in history. Even if your customer prefers podcasts, gifting them a spare pair of earbuds will thrill them. Earbuds have gotten expensive in stores, but if you order them in bulk, they’re fairly cheap. Brand your earbuds, give them out to customers, and be sincere, and you’ll quickly expand your brand’s reach significantly.
2. Pens
Without pens, we would be lost in any situation without our phones. Many Millennials are living most of their lives in an office space. So, if you can gift them a solid pen, they will thank you endlessly. Be sure to add your phone number and some kind of call-to-action to the pen, alongside your company’s logo. If you buy pens in bulk for promotion purposes, you’ll be making a tried-and-true investment in your company’s future.
3. T-Shirts
Who doesn’t love a free t-shirt? No matter how you look at it, a free piece of clothing will come in useful. Even if the customer only wears the promo t-shirt around the house, they’ll be reminded of your company’s products and services every single time that they put it on. However, if you can design a beautiful t-shirt that customers will want to wear out on the town, you’ll create the potential to have tons of walking billboards about town advertising your brand.
4. Phone Cases
Keeping your phone protected is practically an inherent responsibility for any working individual in today’s society. Phone cases, similar to earbuds, have gotten insanely pricey within most retail stores. Once again, they are fairly cheap when bought in bulk – making them a great choice for a promotional marketing campaign. Try to get a variety of sizes if possible, however. This way your free phone cases can serve the majority of your target customers successfully.
5. Bottles
Whether you’re investing in water bottles, or something more niche, any type of drinking bottle can be fantastic for promotional marketing campaigns. Also, you need to understand how attached someone can become to a quality bottle to fully grasp how great promotional gift bottles can be. Thankfully, after you’ve designed and given out a few branded bottles, you’ll quickly realize the value they contain.
6. Sunglasses
Sunglasses can perfect many outfits. No matter what your style is, there are sunglasses out there that can help you take your style to the next level. Moreover, even for customers who could care less about fashion, a solid pair of sunglasses can protect their eyes throughout the year. Be sure to add a sizable, but still fashionable logo to the sunglasses to ensure they’re marketing your brand successfully.
7. Towels
Millennials are obsessed with fitness. Due to this, personal towels are commonly found in their cars, apartments, and even their offices. So, appeal to Millennials by gifting them a solid personal towel. It will help them handle the day’s workout with grace. As they are swiping off their sweat with the towel you’ve gifted them, they will develop a positive emotional connection to your brand (as well as its products and services).
8. Sports Bags
Speaking of being active. It can be hard to stay on top of your daily fitness goals without a quality sports bag to keep items in. Whether you need to clean up before a post-workout meeting, need somewhere to keep your drinks, or something else, a sports bag will get the job done. The size and style of sports bags make them perfect for advertising as well. There is plenty of space to plaster your logo onto.
Market to Every Generation Successfully
With the right know-how and effort, you can easily generate a successful marketing campaign that’s targeting any generation (or all of them). Marketing comes down to understanding your audience, knowing how to budget your marketing expenses, and understanding how to design products for your customers’ needs. If you can run a successful promotional marketing campaign, you’ll unlock the ability to revolutionize your business.
