InvestCloud, an advisory and wealth management technology provider, has announced a new strategic direction and updated its corporate branding. The company introduced a new tagline, “Wealth Connected,” which reflects the need for personalization in client relationships. Jeff Yabuki, chairman and CEO of InvestCloud, said updating the company’s identity system was important to signal change.
The company chose a new signature color, “New Day Red,” to represent a new day in wealth management. According to Yabuki, product innovation, deeper client relationships, and operational excellence are core pillars of InvestCloud’s new strategy. The company plans to include alternative investments within its managed account platform and provide advisors with a discretionary account structure.
InvestCloud’s new approach explained
“It is about data structure and data access,” Yabuki said, referring to the potential for driving client personalization. He highlighted that InvestCloud’s data warehouse captures information from various interactions, including its trading, portfolio management, performance reporting, and managed account platform.
Yabuki emphasized that InvestCloud’s majority ownership by Motive Partners and Clearlake Capital places the company in a unique position to implement these strategic changes. He also noted that the company serves as part of the distribution system for RIAs, wirehouses, asset managers, banks, and insurers, managing assets that exceed $50 trillion globally. InvestCloud underwent a significant shakeup in senior management in April 2023, resulting in the exit of co-founder and CEO John Wise and several senior executives in the following months.
The company also integrated two other fintech firms, Tegra118 and Finantix, under the InvestCloud umbrella. Yabuki stated, “We are not the manufacturer of the product; we are part of the distribution system from RIAs to wirehouses, and we want to make sure we can meet our clients’ needs.”
