Annapolis College Consulting (ACC) provides personalized services that guide students and their families through the emotional and financial complexities of college applications, ensuring this next step is prosperous and meaningful. Since its establishment, the company’s efforts have been centered on one-on-one tailored programs. When Lee Norwood took ownership in 2020, she maintained one-on-one consulting while promising to elevate ACC’s services with more accessible tools.
Having fully embraced the digital world, Lee regularly publishes “Walking, Thinking, Sniffing, and Such” authentic and raw videos where she shares insights while walking her furry friend. To make this landscape even more accessible, she conceptualized, developed, and launched College Sharks, a virtual college consulting service aimed at families who can’t afford 2-year-long one-on-one sessions.
Within the platform, families can find a treasure trove of bite-sized videos — under 20 minutes each — compartmentalized into categories with actionable steps that make College Sharks’ navigation easy: PAYING FOR COLLEGE, THE COLLEGE LIST, STANDING OUT, THE APPLICATION, and ESSAYS. This formula tells students what, when, and how to do it without overwhelming them.
Starting at just $49 a month and with a free two-week trial available, College Sharks is the answer families have been waiting for. With a workbook, tools, and advice available whenever necessary, students can create their best college application. From curating the most suitable college list to writing an attention-grabbing personal statement and making a lasting impression on admissions officers, College Sharks has it all.
But joining College Sharks means so much more than signing up for an educational, easy-to-navigate platform; it’s an invitation to a community of like-minded individuals passionate about sharing experiences and knowledge to help others thrive. Through monthly videos, quarterly ‘deep dives,’ and live Q&A sessions, College Sharks and ACC have helped students save more than $43 million in merit aid over five years, a testament to the company’s comprehensive, effective strategy.
With the rise of AI, College Sharks believes it’s more relevant than ever to keep college applications humanized. Lee adds: “We have to keep college applications about humans. Humans are the ones reading personal statements and making decisions, and there is no standardized recipe for success. No robot can replace guidance in college admissions because it’s a personalized mission.”
At College Sharks, all students, regardless of budgets and backgrounds, can access the help and guidance they need to make the most informed, future-driven decisions. Reflecting on her mission behind the platform, Lee shares: “When you ask students why they want to go to college, many of them say, ‘That’s just what I have to do next.’ But when you look at underrepresented communities, you see how much college means. Parents want their children to study so they can be the first ones in their families with a degree. Kids want to learn more to have a better future than their past generations. For those who can’t afford it, any assistance is highly valuable. College Sharks guides them to make college happen. Here, visions turn into reality, profoundly transforming lives in and outside of campus.”
