Building a business and a movement all in one is not something parents regularly do. For Kyler Fisher, Madison Fisher, and Jason Winkler this was just their normal Monday morning. Wittles is not just their brand, it’s a solution to a problem parents face in their daily lives. Rather than just accepting what it is, they sat down and created a solution themselves. Finally, a chocolate kids supplement mix that a child will enjoy and will have all of the nutrients they need.
Meet the Founders
Kyler Fisher: The Creator and Storyteller
Kyler Fisher is no stranger to the center stage. As a country music artist, actor, and social media personality, he has spent most of his life in front of an audience building trust through his successful family YouTube channel, The Fishfam. Having a trustworthy voice in the realm of family social media has been beneficial to his launch of Wittles. Kyler’s role in the brand goes beyond the face, he provides creativity, relatability, and a firm understanding of what it’s like to care for your children’s needs. Being a father raises a deep understanding of health and wellness for child care, leading him to co-found Wittles; to provide parents with a product they can feel good about giving their children.
Madison Fisher: The Heart of the Brand
Madison Fisher is the ultimate caregiver. Whether that be her motherly touch on the brand to ensure Wittles aligns with parents’ values, contains clean ingredients, and has great taste with no compromise on nutrition, to her ensuring that Wittles is a brand parents can rely on. She has been balancing being a mother to her five kids, being a top influencer for parents and kids, as well as being an entrepreneur. She is the driving force behind and in front of the camera.
Jason Winkler: The Strategist and Visionary
Jason Winkler is the backbone of brand development, digital strategy, and business consulting. He also believed in what Wittles stands for and knew he wanted to be a part of it to help it transform into a thriving business. Jason has experience in entertainment and consumer goods, which allows him the opportunity to take Wittles from just an idea to shelves in a very competitive market. Together he has combined the passion and trust that the Fishers have with his strategic execution skills to disrupt the billion-dollar kids’ health industry. Truly leading their brand to success with their unbeatable collaborative efforts.
The Wittles Mission: Nutrition Without the Struggle
Wittles was created in a home filled with love, for children with flavors they too will love. For the Fish family, it was made out of necessity. Like many parents, they wanted an alternative to the sugary chocolate milk their kids were always requesting. They brought their vision to life, a nutrient-packed formula that included superfoods, and clean ingredients, all while not harming the delicious chocolate flavor kids love. Their carefully thought-out formula includes organic protein, adaptogens, and probiotics. This all supports kids’ growth, immunity, and focus, everything that Wittles stands for. Wittles goes above and beyond with much more than the ingredients; it’s about helping parents, parent easier.
By eliminating the daily battle of getting kids to drink healthily, Wittles provides a simple solution: a delicious drink that kids will want and parents can trust. With a subscription-based model, the brand ensures families have a consistent supply, making nutrition one less thing to worry about.
Wittles is far more than just a product on the shelf, it’s a movement for a better way of parenting and better health for the next generation. With trusted families backing the brand, Wittles is set to redefine kids’ wellness for years to come.
