As a business owner, it’s crucial that you know how to make your brand stand out. After all, business visibility drives sales and grows your customer base, both of which are necessities if you want to keep your business afloat. However, finding a way to stand out from the crowd can be difficult, especially when you consider the fact that 4.4 million new businesses open each year in the US alone. Here are some top tips that you can use to bring your business to the front of your customer’s minds!
Build a strong brand identity.
Without building a strong brand identity, customers may struggle to differentiate your brand from your competition. As a result, it’s vital that you focus on curating a strong brand identity. The brand reflects not only your products/services but also what you stand for.
Fortunately, there are many ways in which you can go around improving your brand identity. Firstly, you should design a company logo that not only stands out but is also cohesive with other aspects of your branding. Pay close attention to things such as your font choice and color scheme.
You should also feature an ‘about us’ section on your website. The section will discuss the history of your brand, your goals for the future, and your values. This is particularly important as, “as consumers, we’re more aware than ever before of the impact our buying decisions can have” on the world around us, meaning it’s only natural to seek out brands whose values align with our own.
Use video advertisements.
Video advertisements are a great way to get more ‘eyes’ on your brand. Whether they feature on your social media or your website. This is because video content can show your products/services ‘in action’. Viewers can have a deeper understanding of what you have on offer.
Furthermore, they are more likely to capture a viewer’s attention than a static image or ad. Regardless of how long you’ve spent working on taking the perfect photographs.
Video advertisements also bring around an excellent ROI for business owners, with 86% of businesses saying that videos have increased traffic to their websites. As improved traffic = improved sales, there’s never been a better time than to work on developing high-quality video ads for your business.
However, in order to create truly eye-catching videos and ads, you may want to work with a Video Production company that can do a lot of the hard work on your behalf to bring your vision to life. You may have a clear idea of the kind of advertisement you want to create. On the other hand, you might not know enough about video content to bring this idea to fruition. However, a production company will be able to do this quickly and efficiently.
Capture their attention on socials.
Your social media presence also contributes quite significantly to overall business visibility. However, it’s simply not enough to send out a few posts here and there and expect them to receive traction – especially as 95 million photos and videos are shared each day on Instagram alone.
As a result, if you’re looking for long-term social media success, you must focus on curating simple yet innovative content – i.e., the kind of posts that will stop being from scrolling and encourage them to actually find out more about your brand. You should also ensure that your posts do not appear too pushy or sales-driven. Your social media should also be a space for community-building.
There are a few ways in which you can build community online. One is by ensuring you interact with your customers as much as possible. For example, you should like and respond to their comments, host live events, and leave your DMs open. You should also ensure your tone of voice is friendly, as this makes your brand appear more approachable.
You should also ensure that you review your social media strategy frequently. This is because platform trends come and go so quickly. It helps to be on the ball you are in responding to these trends, the more interaction you will receive; likes, follows, and shares. This makes it easier to create content with the potential to go viral.
Work on your website.
Another way in which you can increase your business visibility as possible is by ensuring you have a high-quality website set up. After all, not only could this give you the chance to sell your products overseas, but you can also shape your website to reflect your brand, allowing viewers to develop their understanding of your company.
However, while it’s easy to focus on your website’s aesthetic, you should also make sure it functions appropriately. That is, it should be as easy as possible for users to navigate their way through your website, whether they’re reading your blogs or adding a product to their basket. The more simplistic the user journey, the better. You should also make sure that your site does not feature any broken links, as
38% of people will stop interacting with a poorly designed site, meaning you could be sending money directly into the pockets of your competition.
You should also make sure your website is accessible as possible. For example, all videos should contain captions so that your content can be enjoyed by those who may have issues with their hearing. Images should be captioned for those with sight loss. Simply put, the more accessible your site, the more ‘visible’ it will be to the wider community, which means your brand will become a bigger name, too.
Improve the customer experience.
While there are various different digital strategies that can increase business visibility, it’s crucial that you do not disregard more traditional methodologies, such as the power of word-of-mouth marketing. However, in order to build your business through word of mouth, you must ensure that you offer consistently excellent levels of customer service.
After all, when your customers are happy, they are much more likely to recommend you to a friend, generating buzz around both your products and the brand as a whole. Fortunately, there are many ways in which you can enhance the customer experience. For example, you could ask them for regular feedback and make changes accordingly to demonstrate just how much you value their opinion.
Alternatively, you could hire a customer success manager, who can help you to identify any mistakes you are currently making when it comes to customer service. For example, you may not be giving your current team enough training when it comes to conflict resolution, meaning they do not know how to respond to complaints appropriately.
Host an event or product launch party.
Hosting an event is a great way to introduce your brand to a wider audience. For example, in-person events give you a chance to interact with your local community. Not only can you connect with potential customers, but you can also network with other business owners, perhaps finding opportunities to collaborate on projects together in the future. Virtual events are also beneficial as they widen your audience quite considerably. After all, viewers can view or participate in the event from anywhere in the world.
However, no matter which style of event you host, it’s crucial that you brush up on your hosting skills ahead of time. After all, you need to ensure that viewers/attendees are engaged throughout and that you hold their attention, or you could otherwise damage their perception of your brand. You may also want to hand out free products or samples. This includes discount codes for virtual events. These will incentivize attendees to become customers moving forward.
Collaborate with relevant influencers.
Collaborating with relevant influencers is another excellent way to ensure your business receives some extra recognition. This includes those who you share a target audience with. While it may not seem as tried and tested as other forms of marketing, the results speak for themselves. In fact, a recent report found that on average, “businesses make $5.20 for every 41 spent on influencer marketing”, which means you could greatly benefit from exploring this opportunity.
The best way to approach this is to reach out to influencers directly. Ask if they are interested in some kind of collaboration. You may want to send them some products. You can exchange them for a review or have them featured in one of your ad campaigns. However, as discussed above, it’s important that you work with influencers who ‘fit’ with your brand.
Final Thoughts.
In short, there are many ways in which you can go about improving brand visibility and recognition. Many of which are focused on your marketing campaigns.
The easiest way to give your brand the kind of traction it deserves is to keep working. The more energy and effort you put into sustaining your brand, the easier it will be to obtain the kind of reach you are looking for.
Photo by Patrick Fore on Unsplash 4
