Personal Branding

What Every Company Website Should Include

by / ⠀Entrepreneurship Personal Branding / August 22, 2013

For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…

5 Tactics to Position Your Company as an Industry Leader

by / ⠀Entrepreneurship Personal Branding Startup Advice / August 20, 2013

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a whole and sets the pulse for innovation and discovery. Simply put, an industry…

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

6 Ways to Survive Your Next Business Networking Event

by / ⠀Career Advice Entrepreneurship Personal Branding / August 15, 2013

In my personal vision of hell, I’m in large, red party room filled with hundreds of 3-year old children trying to feed me burnt mac and cheese, Phil Collins playing “In The Air Tonight” live on stage, and two gargantuan spiders are serving appetizers — and most importantly, everyone, and I mean everyone there is networking. Unless you’re a self-assured, anxiety-free superhuman, networking probably isn’t your idea of…

How to Stand Out When Your Competition is Bigger, Badder and Richer

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / July 9, 2013

Welcome to 2013. The absolute worst time in history for those looking to do something unique. Long gone are the days when to “matter” we just had to create something “pretty good” and scream at the top our lungs about it. Now there’s a sea of “us”. And they’re all doing exactly what we’re doing…or what we want to be doing. It’s depressing. And it’s noisy. Questions: What…

6 Months to 6 Figures: A Podcaster’s Journey

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / June 21, 2013

Sometimes we just have to take that leap. But how will you make money?… This is the question I was asked every time I shared my plans to leave Corporate America to launch my own podcast. Unfortunately, at the time, I didn’t have an answer. But what I did have was an idea, a passion: to start a daily podcast that interviews today’s most successful and inspiring Entrepreneurs.…

Win Friends. Influence People. Achieve What You Want

by / ⠀Entrepreneurship Personal Branding / June 19, 2013

You have heard over and over again that in order to succeed, you just need to work hard, study hard, learn a lot, etc. But there’s a lot more to it than just that. One very important element which rarely gets mentioned is to surround yourself with people that you admire. Yes, it takes people skills to surround yourself with people that you admire but these are skills…

Creating a Crash Course for Your Industry

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / May 25, 2013

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly felt that I was out of the loop on the overall trends in…

Google Plus: The “Ghost Town” that Helps Build Personal Brands

by / ⠀Entrepreneurship Personal Branding Startup Advice / May 25, 2013

What If I told you Google Plus is no longer a “ghost town,” Would you believe me? I hope so. But don’t worry, this isn’t another how-to guide. This post is about opening your mind to how powerful a personal brand is. Specifically, how Google Plus can help you build a personal brand that makes people actually care about what you’re doing. How powerful is a personal brand…

How to Motivate Your Team to Step into Leadership Roles

by / ⠀Personal Branding Startup Advice / May 2, 2013

Every person who starts his own business has, at some point, had the realization that he either cannot or should not be running his business forever. Similarly, as a business grows, the strain and stress of running a burgeoning company introduces the need for employees to step up and become the company’s next leaders. Unless you are a total control freak, there’s nothing better than being able to…

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