Explore

Startup Advice

How to Relocate Your Home-Based Business

by / ⠀Startup Advice / July 19, 2019

Moving is stressful — it’s a universal truth — but it’s even worse if you work from home. How exactly are you supposed to keep your business running when everything is going into boxes? The simple answer is that it all starts with how you pack. By organizing your office equipment, files, and other key items strategically, you can minimize downtime and get your new office up and…

3 Important Ways to Invest in Your New Hires to Keep Them Around

by / ⠀Startup Advice / July 15, 2019

Do your incoming team members receive less prep for their roles than stripped, tool-deprived “Naked and Afraid” participants? That’s a problem. It’s also sadly common. Plenty of new hires are left on their own to navigate the wilderness of a new workplace. Is it any wonder that BambooHR research found that 31% quit before they hit the half-year mark? Unless you enjoy frittering away your company’s money on…

For Your Company’s Sake, Quit Making These 6 Common Mistakes

by / ⠀Startup Advice / July 10, 2019

Owners of small and medium businesses never expect to fail, but every year, thousands of companies close shop, anyway. Reasons for failure vary from cash flow problems to poor product-market fit, but in many cases, company leaders could have avoided the worst if they’d known what to expect. Keep an eye out for these common mistakes so you can prevent them: 1. Failure to Delegate When you start…

6 Must-Haves in Today’s Workplace Wellness Programs

by / ⠀Startup Advice / July 5, 2019

The concept of wellness is an old one. Originating thousands of years ago, wellness describes a harmony between one’s body, mind, and spirit. Wellness gained steam in the West in the 1980s, and soon, the workplace wellness program was born.  In the 40 years since, a lot has changed. For one, wellness programs were once found primarily at enterprises. Today, they’re actually more common at startups, where 85…

5 Ways to Find Your Ideal YouTube Brand Ambassador

by / ⠀Startup Advice / June 18, 2019

If you’re looking for a good deal in influencer marketing, there’s one platform where you’ll find it: YouTube. According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the majority of their influencer dollars. But it isn’t just less competition that…

3 Things Brands Should Be Doing to Prepare for Gen Z

by / ⠀Startup Advice / June 13, 2019

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the people they meet in person.…

4 Tips for a Customer-Centric Rebrand

by / ⠀Startup Advice / May 31, 2019

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…

How to End a Business Partnership on Good Terms

by / ⠀Entrepreneurship Startup Advice / May 28, 2019
Departing good terms is always a good idea when it comes to business partnerships.

Every business partnership has ups and downs. Usually, the lowlands and peaks balance each other out. When the valleys become the status quo, however, it may be time to dissolve the partnership. The good news for partners in this predicament is that there are always other entrepreneurial fish in the sea; you can even use a dating app to find them. In the meantime, though, you have to…

How to Turn an Underperformer Into One of Your Strongest Employees

by / ⠀Entrepreneurship Startup Advice / May 24, 2019
Need to transform a low performer?

When your co-worker underperforms, you have the option of looking the other way. But when you’re the team leader, you’re in a different position. As a manager, you’re expected to deal effectively with underperformers — either by letting them go or helping them improve. Easier said than done, right? However, with the proper mix of patience, guidance, and tact, you can manage your direct reports to success and…

Didn’t Start at the Bottom? Here’s How You Can Still Lead Like You Did

by / ⠀Entrepreneurship Startup Advice / May 22, 2019
Here's how you can cultivate a perspective that values every level's input.

Are good business leaders born or made in the trenches? Early work experience forges how a person will lead. For many successful CEOs, starting out on the company’s bottom rung has been an invaluable opportunity for learning. For example, David Cote started out at General Electric as an hourly employee when he was 21. By age 33, he’d worked his way up to a midlevel financial planner role…

Pin It on Pinterest

Bitnami