Digital transformation and digital adoption solutions have become very popular among businesses worldwide; unfortunately, the failure rate of digital transformation implementation is still very high. According to reports by Deloitte, 70% of digital transformation efforts fail, notwithstanding the years that an organization must put in to start seeing the impacts of digital transformation implementation.
A critical look at why organizations fail in their digital transformation efforts will point to poor implementation of digital adoption; when employees and management don’t get it right and resist technological changes, there is bound to be a failure.
What is digital adoption?
Digital adoption is leveraging technology and new digital tools and systems to improve business processes and achieve an organization’s goals. Some technological inputs a company may plan to achieve include software, hardware, and online platforms to optimize and enhance customer satisfaction, boost employees’ morale, and ease communication channels between employees and customers.
Another angle on digital adoption is how employees and customers become experienced and comfortable with digital products or services and utilize all their features and capabilities. Successful digital adoption means that users must understand technological innovations and their features, become accustomed to the user interface, learn relevant business processes and workflows, and interact seamlessly with the relevant tools.
Digital adoption is an obvious launchpad for digital transformation; it’s only when users can use the new tools to improve your organization’s ROI and attain your digital goals. Most often, people are eager to embark on digital transformation without a critical look into the factors that ultimately and positively impact digital adoption, ensuring no digital transformation failure.
Digital Arsenal
An organization’s digital transformation initiative must start by identifying the need to boost the company’s digital arsenal. Creating and incorporating a digital strategy into the business model is crucial to your digital transformation success; before plunging headlong into implementation, you must identify the cutting-edge technology to make it succeed.
Digital adoption can be a complex process, and employees may refuse to undergo these processes to attain digital transformation. You may even have cases where employees shy away from some tasks. Situations like this put too much pressure on the IT team. If employees find it difficult to handle new technology, frustration and stress set in, adversely affecting their morale.
The new tools the organization has invested so much in to improve productivity become a barrier to everyday tasks. Poor implementation of digital adoption can cause problems for any organization; how do we overcome these problems?
How can digital adoption solutions help to improve and optimize business processes?
Organizations that have understood the root of poor digital adoption implementation go for digital adoption solutions; these are software that you can install as browser extensions to address problems employees or customers face while trying to adopt technological innovations that can include complex user interfaces, inadequate training, and frequent cloud updates.
Digital adoption solutions are software that can guide a user through business processes on various enterprise platforms, apps, and websites; even a first user can leverage the guidance from the software to carry out any task efficiently. The on-screen and real-time guidance of the software reduces the stress employees encounter from traditional training and saves costs; users can also access real-time support if they have difficulties while using the app.
Digital adoption solutions have become vital software organizations should need for digital growth initiatives. They can increase employees’ productivity, save organizations time and financial constraints, and enhance user time to competence.
The software’s real-time guidance provides analytics, enabling continuous improvement of the user journey and improving both the customer and employee experience.
How does digital adoption affect productivity and employee experience?
The hybrid workplace can’t support traditional training; employees who work remotely will find it stressful to go through classroom learning sessions, seminars, or webinars. Apart from the time-consuming nature of training manuals, when employees have to take days, weeks, or months to acquire training for tools with eventual poor knowledge retention, productivity suffers, and customers may churn your brand.
Digital adoption solutions enable contextual learning, allowing employees to get up to speed instantly. The software ensures users, regardless of prior experience with a given app, can quickly navigate and utilize a full range of solutions’ capabilities, enhancing and optimizing productivity.
The software can analyze contextual factors, such as a user’s location, ongoing tasks, prior user experience, organizational objectives, and proactive step-by-step guidance an employee needs to optimize business processes. Digital adoption solutions eliminate traditional learning; employees and customers learn in the “flow of work;” productivity and customer expectation increase.
For your business processes not to be at risk, digital adoption mustn’t be time-consuming; it must be user-friendly to enhance productivity, accuracy, efficiency, and risk-free. Digital adoption solutions ensure that your organization does not need to go through rigorous business processes; employees won’t “drop off tasks” or quit in the middle; your digital transformation projects will not fail; optimizing your business processes will be top-notch.
Conclusion
Contextual learning has become an indelible factor in productivity and customer expectations; digital adoption solutions are the gateway. For an organization to optimize business processes, employees must adapt freely, and stress and frustrations must be removed.
Photo by Artem Podrez; Pexels
