TikTok Launches Elevate Program to Support Emerging Musicians
Social media platform TikTok is introducing a new initiative called Elevate, aimed at assisting up-and-coming musicians in establishing long-lasting careers in the music industry. The program seeks to identify emerging artists worldwide and offer them resources within the app and the real world. These resources include early access to new features, content amplification, and support from TikTok’s official social handles.
Program Selection Process
TikTok has not disclosed the specific criteria for selecting artists for the Elevate program. However, the company has stated that it considers talent from various music genres, both signed and unsigned, from around the world. The first class of the program consists of Omar Courtz, CHINCHILLA, Kali, Sam Barber, Isabel La Rosa, and Lu Kala. These artists are slated to perform in their hometowns, which include locations in Puerto Rico, Canada, Maryland, Georgia, Missouri, and the UK.
Through Elevate, TikTok collaborates with these artists to create exclusive performances in their hometowns at locations that have inspired their music. While these concerts will be intimate for friends, fans, and family, they will be filmed and shared as part of an original content series on TikTok. This way, fans from all over the world can enjoy the performances. The artists will also share new content, updates on upcoming music releases, and offer insights into their evolving music careers on TikTok and through the @musicontiktok social handles.
TikTok’s Influence on the Music Industry
TikTok has become a significant platform for discovering and promoting music. Often, songs gain popularity after being featured in viral videos and trends on the app. Given the platform’s impact on the music industry, it is logical for TikTok to begin promoting rising talent within its app and beyond.
Recently, TikTok launched a subscription-only music streaming service called “TikTok Music” in Brazil and Indonesia. This service allows users to sync it with their TikTok profiles, enabling them to download, listen to, and share songs. The service includes catalogs from major record companies like Universal Music Group, Warner Music Group, and Sony Music. With its music streaming service, TikTok aims to compete with established players like Spotify and Apple Music.
Summary
TikTok’s Elevate program is a new endeavor designed to support emerging musicians in building enduring careers in the music industry. It aims to identify rising artists worldwide and provide them with resources within the app and the real world. Through exclusive performances filmed in their hometowns, these artists will showcase their music to a global audience. TikTok’s impact on the music industry has been significant, and the introduction of TikTok Music places the platform in direct competition with other major streaming services.
The Impact of TikTok on the Music Industry
TikTok has emerged as a powerful force within the music industry, with songs often gaining popularity through viral videos and trends on the app. The platform has proven instrumental in promoting music and helping artists connect with fans. Furthermore, TikTok has served as a launchpad for many emerging talents, making it a valuable tool for discovering new artists.
How Elevate Works
TikTok’s Elevate program is designed to support emerging musicians in establishing enduring careers. It aims to identify promising talent from around the world and provide them with resources within the app and the real world. Through exclusive performances in their hometowns, filmed for a content series on TikTok, these artists can showcase their music to a global audience.
The Inaugural Class of Elevate
The first class of TikTok’s Elevate program comprises Kali, Omar Courtz, Sam Barber, Isabel La Rosa, CHINCHILLA, and Lu Kala. These artists will perform in their respective hometowns, located in Puerto Rico, Canada, Georgia, Missouri, Maryland, and the UK.
TikTok Music
TikTok’s new subscription-only music streaming service, TikTok Music, enables users to sync the service with their personal TikTok accounts, allowing them to download, listen to, and share songs. The service includes catalogs from major record companies such as Warner Music Group, Universal Music Group, and Sony Music. The introduction of TikTok Music puts TikTok in direct competition with established streaming platforms like Spotify and Apple Music.
Elevate and TikTok’s Impact on the Music Industry
TikTok’s Elevate program is one of the ways the company supports emerging talent and helps musicians forge enduring careers. The platform’s impact on the music industry has been substantial, with many songs gaining popularity through viral videos and trends on TikTok. Furthermore, TikTok serves as a vital tool for discovering new talent. The launch of TikTok Music positions the platform to compete directly with streaming giants Spotify and Apple Music.
The Future of Elevate and TikTok’s Music Streaming Service
TikTok intends to reveal more details about upcoming Elevate cohorts in the coming months, and TikTok Music is set to expand into additional markets soon. As TikTok continues to grow and expand its reach, it is clear that the platform will have a lasting impact on the music industry.
FAQ
What is TikTok’s Elevate program?
TikTok’s Elevate program is an initiative designed to assist emerging musicians in building lifelong careers in the music industry. It aims to identify rising artists from around the world and provide them with resources both within the app and in the real world.
Who is part of the inaugural class of Elevate?
The first class of TikTok’s Elevate program includes Omar Courtz, Sam Barber, Isabel La Rosa, Kali, CHINCHILLA, and Lu Kala.
What is TikTok Music?
TikTok Music is a subscription-only music streaming service launched by TikTok in Brazil and Indonesia. Users can sync the service with their existing TikTok accounts to download, listen to, and share songs. The service includes catalogs from major record companies like Universal Music Group, Warner Music Group, and Sony Music.
How has TikTok impacted the music industry?
TikTok has become a significant force within the music industry, with many songs gaining popularity through viral videos and trends on the platform. Artists now utilize TikTok to promote their music and engage with fans. The platform has also played a crucial role in launching the careers of emerging artists and serves as a valuable tool for discovering new talent.
First reported on TechCrunch
