Beyond taking advantage of popular trends and capitalizing on them, building a successful digital marketing strategy needs more than clickbait tactics or aimless email campaigns that mostly end up in people’s spam folders. Digital marketing agencies know how to drive sustainable digital growth for a business through targeted strategies.
To understand how marketing agencies can drive real, long-term growth, we sat down with Terry Redmond, CEO of Internet Business Ideas and Marketing LLC (also known as Ibi Marketing), a Florida-based agency with over twelve years of experience. He shared that creating a genuine bond with clients is Ibi Marketing’s secret to crafting personalized digital marketing strategies that foster lasting success.
Here’s what we learned from Mr. Redmond and the marketing gurus at Ibi Marketing, including their secret formula for success and the impressive results they’ve shared with multiple brands.
A Look at Ibi Marketing’s Services
When asked about the kind of services Ibi Marketing offers, Mr. Redmond proudly says that there’s nothing they don’t do. If it is about building an online presence, they have a team of experts who can achieve the goal.
Here are some of their core offerings:
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Search engine optimization (SEO)
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Pay-per-click advertising (PPC)
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Social media marketing (SMM)
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Website design
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Mobile app development
Ibi Marketing also offers a range of supplementary solutions, including content creation, email marketing, programmatic marketing, reputation management, and more.
Ibi Marketing’s Secret Formula
Mr. Redmond is very proud of the diverse team Ibi Marketing has built, a vast collective of experts in various fields that allows them to deliver comprehensive services. However, he made it clear that their success depends more on their unwavering commitment to a set of core principles:
Integrity and Ethical Business Practice
Ibi Marketing’s leaders prioritize trust-building with clients by maintaining integrity, transparency, and accountability. Mr. Redmond says, “From initial consultations to campaign execution, we act in our clients’ best interests, providing honest advice and delivering results aligned with their goals and objectives.”
Holistic Marketing Approach
The team at Ibi Marketing believes in using a well-rounded strategy. Rather than focusing on one solution, they conduct a comprehensive approach to digital marketing — even if it means going beyond the specific services requested by their client.
Unwavering Commitment to Innovation
Mr. Redmond stresses that the “rules” of digital marketing are everchanging, and what works today won’t always work tomorrow. Many marketing agencies rely on the same tried-and-true strategies year after year, when in reality, that’s not enough in the ever-evolving world of digital business. That is why Ibi Marketing is committed to staying abreast of industry changes and exploring new strategies, techniques, and tools.
Tailored Solutions for Every Business
Ibi Marketing knows that each business is unique, so they dedicate time to understanding each client’s needs, challenges, and aspirations. This helps them create custom-designed solutions and offer a personalized approach to ensure they deliver the best results to their clients.
Beyond Numbers: The Client Stories That Define Ibi Marketing
When asked for a few examples of Ibi Marketing’s past success, Mr. Redmond gives several impressive examples of how they’ve helped brands everywhere to rejuvenate their marketing campaigns and see incredible results.
Multifaceted Marketing Transforms Law Firm
A South Florida law firm wanted to grow its online presence and generate leads, so it enlisted Ibi Marketing to design a customized campaign using SEO, social media marketing, and PPC. Their approach enhanced the law firm’s online presence over the following two years. Their visibility score improved, and the number of keywords ranking on the first two pages of Google increased by 1,082%, contributing to business growth. Through Ibi Marketing’s efforts, this law firm now experiences an estimated $350,000 additional monthly revenue.
E-commerce Business Flourishes with Full-Funnel PPC Strategy
Ibi Marketing helped an e-commerce client increase revenue by crafting a data-driven, full-funnel PPC strategy. They utilized targeted campaigns across Google’s Search, Display, and Shopping networks and transitioned older shopping campaigns to Google’s modern Performance Max (PMax) campaigns. This comprehensive approach resulted in a 1,133% increase in Return-On-Ad-Spend, securing an estimated $3.7 million in revenue from Google ads.
Lawn Care Company Grows with Targeted PPC
A Colorado lawn care company faced issues generating leads for one of its services. The challenge? Their ad budget was only $10 per day. Ibi Marketing’s solution was exact-match keyword targeting, dynamic ads, and persuasive ad copies. This strategy resulted in a 126% increase in total conversion and a rise in their conversion and click-through rates.
Local Hospital Achieves Top Search Rankings, Expands Reach
Ibi Marketing helped a leading New York healthcare provider surpass its competitors in search rankings and expand its reach beyond two locations. Within two months, their client secured the #1 spot for their primary keyword and dominated the top 5 search results. Over two years, active search rankings increased, leading to a 4,000-visitor monthly increase in search traffic and an estimated $3 million annual revenue boost from new patients.
Ibi Marketing’s Commitment to Shared Progress
Ibi Marketing‘s vision extends far beyond simply growing its agency. As Mr. Redmond notes, “We’re dedicated to helping businesses flourish online with our comprehensive suite of digital marketing strategies,” which shows the company’s dedication to becoming a partner that is invested in their clients’ long-term growth.
