The world seems to be a depressing place as of late. Headlines all across the world scream about earthquakes, oil spills, famine, and political unrest. Being surrounded by so much negativity can bring a person down easily, but this generation is different. Generation Y is often called out by their elders, labeled as lazy, spoiled, or leaning on a sense of entitlement. Sure there are a few bad apples, but look around for more than a couple seconds and you’ll see something so much more.
Digging deep, past the usual headlines of misery and woe, will yield what many critics would call an unexpected result. The youth of the world or as author of the new book “Young World Rising” Rob Salkowitz likes to put it, the global “Net Generation” is taking arms up against the rising evils of the world.
Abandoning the conventional method of businesses, the Net Generation relies heavily on the new communication advances that now connect most of the world. Utilizing internet and advanced telemarketing systems, they tap into a network made of people from all over the world. By using social media, b2b telemarketing, and all the latest gadgets and gizmos, this generation has more resources to use than any before them. Now the Net Generation is waking up and taking advantage of it.
These new pioneers of industry have recognized the ability and talent within themselves, and are spearheading the movement to overcome the difficulties that current events have presented them. Recent times are showing that the largest amount of growth of data and mobile networks have been in regions with younger populations, these locations include Africa, Latin America, and Southern Asia, places where growth and advancement has been lacking in recent years.
Generation Y is not simply the “lost generation” in the United States, instead it is comprised of youth from all over the world. Although the members come from differing cultural backgrounds and circumstances, the entrepreneurs changing the world all share ideals and approaches that unite them under the same banner of change and progress.
Salkowtiz gives an example, describing the company mPedigree based in the nation of Ghana, a business that works to rid the nation of fake medication. The solutions that come from mPedigree are helping not only themselves, but the government, and pharmaceutical companies, and the whole community.
In India, Dr. BP Agrawal is heading a project that not only provides clean water for villages, but provides jobs and opportunities for the members of those villages. By attaching rain collectors on the roofs of homes, the villagers now have access too clean water, and can also sell the leftover water to irrigation systems. This will not only help improve the health quality of those in the village, but will also give them an opportunity to earn more money, and in turn improve the quality of their lives.
By taking their destiny into their own hands, Generation Y rejects the old system, with a belief that they can create a new world, a better world, not only for themselves but for all who inhabit the world with them. By leading the way with innovation and determination, the entrepreneurs of the Net Generation can turn things around, and with any luck, they will.
Andrew Sale is an expert writer on phone systems based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as VoIP service at Resource Nation.
