Social media influencers have become some of the most profitable, prolific, and successful independent workers in the digital field today. The global marketing value of influencers stood at $21.1 billion in 2023, illustrating just how powerful influencers are in the modern media environment.
The relative success or failure of any given influencer comes from their ability to influence. Forging meaningful connections with audiences is crucial for delivering value to brand partnerships and building an influencer’s own personal brand. However, maintaining these relationships with thousands upon thousands of fans and followers requires a great deal of work. Research indicates that the average influencer spends over nine hours per day on their devices.
This is where influencer-focused apps like Comb Insights are poised to make a difference. Edward Rivers, co-founder and CEO, and James Webb, co-founder and CTO, have focused on revitalizing the tech their company offers to help influencers succeed.
Understanding Comment Sentiment
One of the main features of Comb Insights is its AI-powered sentiment score.
As Rivers explains, “Our app’s proprietary AI goes through each of the comments on a Facebook or Instagram post and ranks it with a positive or negative sentiment score. The AI then provides an overall score that shows the percentage of positive comments versus neutral or negative comments.”
The app also includes several additional features aimed at helping influencers better understand and evaluate the overall sentiment of comments on their posts. “Users can sort comments by their overall positivity score, generate word clouds that show the 40 words that appear most frequently in post comments, and even search or filter comments to look for specific words,” Rivers says.
A rapid analysis of user comments can provide meaningful insights for influencers. For example, an influencer might initially discover that a post has a higher ratio of negative comments than most of their content. By using Comb Insights, influencers can quickly identify patterns in why commenters disliked the content by sorting comments based on their positivity or negativity score.
Streamlining Work With Bulk Actions
Comb Insights’ bulk action capabilities are also poised to improve social media management for influencers. “Going through comments one by one can become rather tedious,” Webb says, “But with our app, you can select multiple comments to reply to or delete in bulk.”
In the realm of social media, it is expected that people will respond quickly. Sites like TikTok and Instagram move at a rapid pace, with trending topics shifting by the moment. To this end, users expect quick feedback and responses to their engagement. Recent studies found that 39% of social media users expect a response in less than one hour. Taking bulk actions on comments that don’t require as in-depth of a response can prove crucial for dealing with comments that require more thoughtful responses.
“You can still reply to comments individually through the app,” Webb notes. “But the ability to sort comments based on keywords or reply to similar comments in bulk makes it much easier to quickly craft an appropriate response as needed.”
More Time for Meaningful Work
“Ultimately, the goal of our app is to ensure that influencers and businesses can quickly assess the audience response to each post,” Rivers says.
“By getting these helpful insights quickly, they can then devote more time to creating quality content that better appeals to their audience.”
By using AI-supported tools to streamline their work, influencers can fine-tune their operations, improve post quality, and more. In the long run, this can make all the difference in their ability to continually appeal to their audiences and grow their platforms.
