It’s no secret that music streaming is big business, but unauthorized use continues to plague the industry. With so many companies nationwide depending on music to create an atmosphere and coax clients into their facilities, the question of how to stream legally remains.
One industry veteran has created an optimal solution for music streaming in businesses and commercial settings. Ola Sars is a Stockholm-based serial music tech entrepreneur and 2024 Billboard International Power Player. He is the founder and CEO of Soundtrack Your Brand (Soundtrack), the leading music streaming service for businesses. In addition to leading in sales, Soundtrack has been at the forefront of AI integration in music streaming. It has utilized AI capabilities in its platform since 2013, before AI became a household name.
Sars has long been a power player in the music streaming business. Before founding Soundtrack, he cofounded Beats Music, which was acquired by Apple for $3B and transformed into Apple Music. Soundtrack began as a joint endeavor with Spotify, later splitting off to focus on delivering the consumer streaming user experience and a robust commercially licensed music catalog to businesses.
Sars was inspired to develop the platform after learning of the significant revenue losses the music industry and rights holders face from misuse in commercial settings. “More than two-thirds of US businesses engage in unauthorized use of consumer services to play music, resulting in a three times loss in value to the music industry,” Sars states.
Sars’s vision for Soundtrack was to create a one-stop-shop music streaming solution for businesses.
Soundtrack ensures rights holders are adequately compensated for every track played in a commercial setting, and businesses aren’t at risk of being sued for misuse. Since founding Soundtrack, Sars has transformed the platform into the leading B2B streaming service, servicing more than 80,000 businesses across 74 countries.
Sars’s platform has led the industry in AI integration. Creating the proper atmosphere through music has long been essential to establishing a business’s ambient environment, potentially boosting sales.
However, creating tailored playlists can prove time-consuming. Soundtrack’s AI Playlist Creator uses data and music intelligence to instantly craft a 6–10-hour playlist from Soundtrack’s commercially licensed catalog of more than 100 million songs based on a brief descriptive prompt including ideal atmosphere or mood, business location and target audience.
The new AI-powered tool’s interface is as easy to use as a consumer streaming platform (i.e., Spotify) and the first of its kind from any digital service provider. Sars has long valued this careful and effective utilization of AI. “As AI evolves,” he says, “it’s important to leverage it responsibly, which is exactly what we’ve accomplished with this originative prompt-based playlist creation feature.
Whether you’re a national retail brand or a local coffee shop, Soundtrack’s AI Playlist Creator makes delivering a best-in-class customer experience through music easier than ever. This established platform demonstrates Sars’s status as a leader in the music streaming industry.
By creating Soundtrack, the first business streaming platform to launch an AI playlist creator feature, Sars has proven his capabilities to innovate and lead the music streaming industry to new heights. Soundtrack will likely continue experiencing growth as it delivers AI-powered ambiance to businesses across the globe.
