Building a strong company culture is essential for success, but it can be challenging. We asked industry experts to share the role that technology plays in fostering company culture at their organization. They use the tools and platforms to foster a thriving and connected workplace, regardless of physical location.
- Leverage Technology for Connection
- Utilize Culture Amp for Feedback
- Centralize Information with Notion
- Utilize Collaboration Platforms
- Analyze Culture with Cultivate
- Shape Culture with Technology
- Share Video Micro-Stories
- Prioritize Wellness with Tech
- Utilize Donut for Connections
- Customize Tools for Culture
- Utilize Miro for Collaboration
- Utilize Technology for Learning
- Automate Workflows Effectively
- Strengthen Culture with Slack
- Use Technology for Connection
- Utilize Workplace for Feedback
- Analyze Team Morale with AI
How Technology Shapes Company Culture
Leverage Technology for Connection
Technology is crucial in promoting our company culture by enabling seamless communication, collaboration, and engagement across teams, regardless of location. Microsoft Teams is a central hub at our organization that creates a virtual office space where employees can connect, share ideas, and work together effortlessly.
Key ways Teams strengthen our culture:
- Open Communication Channels – Instant messaging and group chats ensure quick idea-sharing, promoting transparency and inclusivity.
- Virtual Team Building – Video conferencing, social events, and recognition programs help build camaraderie, even in remote settings.
- Seamless Collaboration – Real-time document editing and shared workspaces enhance teamwork and accountability.
- Inclusive Work Environment – Features like live transcription and translation support diverse teams, ensuring accessibility for all.
Integrating technology like Microsoft Teams, we develop an innovative, connected workplace where employees feel valued and empowered. This digital-first approach enhances productivity and promotes a strong, inclusive company culture.
Anasua Maitra
HR Executive, BOTSHOT
Utilize Culture Amp for Feedback
Technology significantly shapes our company culture, serving as a bridge between our teams and leadership. We use platforms like Culture Amp to understand how our employees truly feel. This isn’t just about collecting data; it’s about listening actively. Regular pulse surveys allow employees to share their thoughts and concerns in real time, which helps us adjust and improve our workplace environment. These insights are invaluable for fostering a transparent and inclusive culture where everyone feels heard and valued.
Implementing a “You Said, We Did” approach can make a big difference. After gathering feedback, it’s crucial to act quickly on key issues and communicate the changes to the team. This approach builds trust and shows our commitment to making meaningful improvements, reinforcing that their opinions are pivotal to company growth. It’s practical and direct and nurtures a responsive and loyal organizational culture.
Shannon Smith O’Connell
Operations Director (Sales & Team Development), Reclaim247
Centralize Information with Notion
Technology fosters company culture by keeping teams connected, engaged, and aligned, especially in a fast-moving environment. One platform we use regularly is Notion, which serves as a centralized hub for company knowledge, collaboration, and transparency.
Notion helps reinforce culture by giving every team member access to shared resources, project updates, and company goals in a structured, easy-to-navigate format. We use it for everything from onboarding new employees to tracking company-wide initiatives, ensuring everyone stays informed and aligned.
The notion has strengthened our culture by enabling asynchronous collaboration across teams. Whether it’s documenting key decisions, brainstorming in shared workspaces, or recognizing team achievements, the platform encourages open communication without overwhelming inboxes. By making knowledge easily accessible and fostering collaboration, Notion helps create a culture of inclusivity, efficiency, and shared purpose.
Chris Giannos
Co-Founder & CEO, Humaniz
Utilize Collaboration Platforms
Being a fully remote company means technology plays a central role in shaping and maintaining our company culture. We rely on Slack, Zoom, and Teamwork to ensure seamless communication, collaboration, and project management, fostering a strong connection despite working from different locations.
Slack is our virtual office, keeping conversations flowing through team channels, direct messages, and culture-building threads. It helps recreate the informal interactions of an in-person workplace, strengthening team bonds and maintaining transparency.
Zoom is our go-to for meetings, from client calls to internal check-ins. It ensures that face-to-face interaction remains a core part of our culture, reinforcing relationships and keeping collaboration dynamic.
Teamwork is essential for project management. It helps us stay organized, track progress, and maintain accountability. It ensures everyone is aligned on priorities, deadlines, and deliverables, keeping our workflow efficient.
Together, these tools allow us to maintain a high-performance culture while fostering collaboration, trust, and engagement, no matter where we work.
Scott Baradell
CEO, Idea Grove
Analyze Culture with Cultivate
Cultivate helps us take the pulse of our company culture by analyzing communication patterns and engagement trends. It provides leaders with data-driven insights, highlighting areas where collaboration thrives and where it might need a boost.
The AI even suggests small behavioral tweaks—like giving more recognition in team chats—that can make a big impact. Instead of relying on guesswork, we get real-time feedback on how culture evolves across teams. It
Rob Gold
VP – Marketing Communications, Intermedia
Shape Culture with Technology
Company culture isn’t built through slogans—it’s shaped by how teams collaborate, learn, and grow daily. Technology plays a central role in making this culture intentional and scalable. Stellar AI, an AI-powered training platform, personalizes learning by identifying skill gaps and delivering targeted upskilling. This turns training from a routine task into a strategic advantage, fostering a culture of continuous development.
On the operations side, Bitrix24 streamlines task management and internal communication, ensuring team alignment and transparency. When technology aligns with company values, it doesn’t just support culture—it actively strengthens it, driving engagement, agility, and long-term success.
Arvind Rongala
CEO, Edstellar
Share Video Micro-Stories
We’re a fully distributed team, which makes technology the backbone of our culture. Here’s one unconventional way we use it:
Instead of standard text-based updates, each team member regularly posts short 2-minute Loom videos about their day-to-day work and personal wins—whether a new product insight or a quirky dog cameo in the background. These mini-stories then go into a shared library for everyone to watch asynchronously.
Why it’s powerful:
- Facial Expressions & Tone: Unlike Slack or email, a quick video more authentically captures excitement, humor, or even frustration, fostering empathy and a stronger emotional connection.
- Cultural Anchoring: We tag each video with topics like “New Discovery” or “Random Joy.” Over time, these become a living tapestry of shared moments, turning what could be a cold, remote environment into a vibrant space of inside jokes, personal milestones, and knowledge exchange.
- Time-Zone Friendly: Because we’re global, no one misses out due to scheduling conflicts. You can view your colleague’s short, genuine update whenever you want—morning coffee or bedtime.
We’ve found that giving people creative freedom in short video bursts does more to build culture than any formal Zoom “icebreaker” session ever could. It’s like capturing the best hallway chats—without requiring everyone to be in the hallway at the same time.
Derek Pankaew
CEO & Founder, Listening.com
Prioritize Wellness with Tech
In our organization, technology plays a big role in shaping company culture, especially regarding wellness and mental health. We’re all about keeping the vibe supportive and positive, and one way we do this is through Headspace for Work. It’s not just about using the basic meditation features; what many don’t tap into are the short, custom sessions we create that align with our work culture. These sessions help our team unwind with techniques matched to our shared values and daily challenges.
Encouraging everyone to use the “Check-in” feature can be a game-changer. It allows our team to reflect on their emotional state, fostering open conversations about mental health during team check-ins. This practice enhances individual well-being and strengthens our collective work environment, ensuring everyone feels connected and supported.
Connor Butterworth
CEO & Founder, Southwestern Rugs Depot
Utilize Donut for Connections
Technology is at the heart of building and maintaining our company culture, especially with a distributed team. One platform that’s been essential for us is Donut—an integration within Slack that randomly pairs employees for virtual coffee chats. It helps break down silos, encourages cross-team connections, and fosters a more inclusive environment where people feel engaged beyond their immediate roles.
Using Donut, we’ve seen stronger relationships between team members who might not interact daily. It’s also sparked creative collaborations that wouldn’t have happened otherwise. The key takeaway? Culture isn’t just built through big events or policies—it’s in the small, everyday interactions. When technology facilitates those moments, it strengthens the entire organization.
Staci Anderson
Director of Marketing, Raynor Garage Doors
Customize Tools for Culture
We believe technology should adapt to people (not the other way around). That’s why we built our own from scratch instead of relying on an off-the-shelf project management tool. I know—whenever we share that, reactions are usually split between awe and, “You’re insane, just buy something that exists.” But customizing our tools to fit our team’s culture and needs has been a game-changer for us.
Our internal platform is designed for productivity, fostering connection, and reducing friction in day-to-day work. We have:
- Emojis for team moods–a quick, visual way to check in on how everyone’s feeling.
- A team chat with GIFs because sometimes a well-placed meme says more than words.
- AI-powered task breakdowns (we have a few decision-paralysis folks on our team, so it helps to turn big tasks into smaller ones)
- A constant feedback loop where our team can pitch new features or tweaks to support their own workflows better.
For us, technology isn’t just about efficiency—it’s about creating an environment where our team feels seen, supported, and empowered—in a platform we built ourselves! If you’d like more insights or specific anecdotes, I’d be happy to share.
Caitie Sfingi
Co-Founder, Merakite
Utilize Miro for Collaboration
Technology is a driving force in shaping our company culture, making it easier to stay connected and engaged no matter where we work. One tool that’s made a real difference for us is Miro, a digital whiteboard platform that brings collaboration to life. Whether we’re brainstorming ideas, mapping out projects, or running interactive team-building sessions, it helps recreate the energy of an in-person workspace.
Miro has helped foster creativity and inclusivity, giving everyone—from the most extroverted to the quietest team members—a space to contribute. This is especially valuable in remote settings, where organic brainstorming can be harder to replicate. The biggest takeaway? Culture thrives when people feel heard and involved, and the right technology can bridge the gap between teams, ideas, and shared purpose.
Hamzah Khadim
CEO & Co-Founder, Patient Logik
Utilize Technology for Learning
Technology plays a huge part in shaping and supporting company culture in any organization. Fostering a culture of continuous learning and adaptation is crucial, especially with the fast pace of changes in the IT sector. We use an internal training portal embedded with resources from platforms like Udemy and Coursera for Business to ensure our team has consistent and up-to-date learning opportunities. The emotional onboarding aspect is often overlooked, but it can be enhanced through technology. Incorporating storytelling into training modules can make learning more relatable and memorable.
Using learning management systems creatively encourages engagement. Adopting game-like elements like progress badges and leaderboards taps into the natural human affinity for achievement and encourages friendly employee competition. This method not only makes learning enjoyable but also strengthens team bonds. Integrating discussion forums within these portals further allows employees to share insights and solutions, reinforcing a sense of community and collaboration that defines our company culture.
Matthew Franzyshen
Business Development Manager, Ascendant Technologies, Inc.
Automate Workflows Effectively
Technology shapes company culture by setting the stage for teams to interact, share ideas, and get things done. We rely heavily on workflow automation to streamline tasks and eliminate unnecessary steps. Tools like Zapier, for instance, help us connect various apps and services without needing to write code. This way, our team can focus more on creative solutions than repetitive tasks.
Implementing a “Keep It Simple” workflow is effective. Instead of overcomplicating processes with too many apps or steps, focus on core actions that deliver the most impact. This involves identifying where your team spends the most time and finding ways to automate or simplify those tasks. An example could be automatically creating tasks in a project management tool like Monday.com when a new grant opportunity is detected. This keeps everyone aligned and quick to respond without getting bogged down in manual updates.
Will Yang
Head of Growth & Marketing, Instrumentl
Strengthen Culture with Slack
Technology fosters company culture by enabling communication, collaboration, and engagement—especially in remote or distributed teams. Slack has become an essential platform for keeping our culture strong. Beyond work-related discussions, we use dedicated Slack channels for team recognition, knowledge sharing, and casual interactions that help build camaraderie.
For example, our #joyful_occasions channel allows employees to publicly appreciate each other’s contributions publicly, reinforcing a positive and supportive work environment. We also have channels for interest-based communities, mentorship discussions, and company-wide updates, ensuring transparency and inclusion. By leveraging technology like Slack, we create a sense of connection and collaboration, even when working across different time zones.
Sergiy Fitsak
Managing Director, Fintech Expert, Softjourn
Use Technology for Connection
Company culture is not built in boardrooms but in daily interactions. Technology is not just a tool but the bridge that keeps teams connected, engaged, and aligned, no matter where they work. We use Slack to keep communication fluid and eliminate the black hole of endless emails. Quick mortgage updates, deal discussions, and even casual banter all happen in real-time, creating a sense of connection beyond just work.
Another staple in our day-to-day work has been Lattice, which turns performance management into an ongoing conversation instead of a once-a-year review. Employees want feedback, recognition, and clarity on where they stand because culture falls apart when all of that is missing. Success is not just about having tech but using it to make people feel valued and heard. The right tools don’t replace leadership but make it easier to build a workplace where people want to stay, grow, and succeed.
Austin Rulfs
Founder, SME Business Investor, Property & Finance Specialist, Zanda Wealth
Utilize Workplace for Feedback
We use Workplace from Meta to create an open and transparent feedback loop where employees can share their thoughts anonymously, knowing their voices will be heard. The platform records and stores feedback, allowing leadership to track recurring themes and take meaningful action. This has helped build trust, as employees see real changes based on their input rather than their concerns disappearing into a black hole.
With AI-driven sentiment analysis, we can even identify shifts in morale before they become more significant issues. A culture of open communication isn’t just a goal—it’s a daily practice, and technology makes it easier to uphold.
Grant Aldrich
CEO, Preppy
Analyze Team Morale with AI
We use Receptiviti, an AI tool that analyzes voice tone and engagement levels during meetings, giving leaders real-time insights into team morale. This helps identify when energy is low or specific topics spark enthusiasm, allowing for more thoughtful follow-ups. Instead of relying on post-meeting surveys, we can adjust conversations at the moment to keep discussions productive and inclusive.
Over time, these insights help shape a more supportive and engaged workplace culture. When employees feel heard—not just in words but in tone—communication becomes more meaningful.
Adam Young
CEO & Founder, Event Tickets Center
Image Credits: Photo by Redd Francisco on Unsplash
