In today’s digital age, mastering personal branding across multiple online platforms is essential. Business owners and co-founders share their top strategies in this insightful Q&A session. The article begins with the importance of focusing on core messaging and wraps up with the value of sharing authentic expertise, providing five expert insights. Discover how to maintain consistency while adapting to different platforms.
- Focus on Core Messaging
- Set Clear Design Rules
- Adapt Delivery to Each Platform
- Keep Your Target Audience in Mind
- Share Authentic Expertise
5 Experts Tips on Personal Branding
Focus on Core Messaging
To adapt my personal brand across different platforms while staying consistent, I focus on core messaging that remains the same everywhere while tailoring the content style to fit each platform. The key strategy is having a set of brand pillars—3-5 themes or values I want associated with my brand. These might include expertise areas, tone (like approachable or straightforward), and core values.
For example, on LinkedIn, I might dive deeper into professional insights and case studies to show authority, while on Instagram, I’ll keep things more visual and personal to engage more casually. Each post still aligns with my brand pillars, but the presentation matches the platform. This approach keeps my voice and message intact, just delivered in a way that fits each audience.
Andrew Lee Jenkins
Owner, Andrew Lee Jenkins
Set Clear Design Rules
We keep our brand consistent across platforms by setting clear design rules, including primary colors, fonts, spacing, and style. These guidelines help us maintain a cohesive look, whether we’re on LinkedIn, Instagram, or our website.
For example, we use the same color palette and fonts across profiles and posts, adjusting only as needed for each platform’s layout. Audiences recognize our brand instantly, no matter where they find us.
Juan Carlos Munoz
Co-Founder, CC Creative Design
Adapt Delivery to Each Platform
I was at a dinner party last weekend where something clicked for me about social media. One minute I’m cracking jokes with my college friends by the bar, the next I’m having this deep conversation with my mentor about career goals, and then I’m in the kitchen swapping recipes with my friend’s mom. Same me, totally different vibes. That’s exactly what we need to do with our brands online.
LinkedIn is like a professional conference. Everyone’s wearing their power suit (mentally at least). They’re 30-45, climbing the corporate ladder or building businesses. They want the meat—case studies, industry insights, leadership lessons. Keep it sharp but don’t be afraid to tell stories. Success posts crush it here, but make them meaningful.
Instagram feels like a glossy magazine come to life. Your audience is mostly 20-35, scrolling while they wait for their coffee. They want the highlight reel, but make it feel authentic. Behind-the-scenes stuff works magic here. Show them the process, the pretty, and the perfectly imperfect moments.
TikTok? It’s like a high school hallway meets comedy club. Fast, witty, trend-hungry 16-24 year-olds who can smell BS from a mile away. They want to be entertained while they learn. Those “wait, I never thought of it that way” moments are gold. Don’t try too hard—they’ll know.
YouTube is the Netflix of social media. People sink into their couch, ready to really dive in. Ages 18-49, they’re investing time to learn or be entertained. This is where you can go deep, tell the full story, teach everything you know.
Pick your core message. Maybe it’s helping people get fit, or master their finances, or become better leaders. That’s your constant. But just like you’d explain investing differently to your teenage niece versus your CEO mentor, you adapt the delivery.
If you’re a fitness trainer, your message is always about healthy living, but:
On LinkedIn, share the science and business behind fitness
On Instagram, post those transformation stories and quick workout tips
On TikTok, jump on trends with quick, catchy exercise hacks
On YouTube, break down complete workout programs
Bottom line? Your brand is just like you at that dinner party—authentic at its core, but smooth enough to read the room and speak its language. Don’t change your truth, just change how you tell it.
Amanda Catarzi Hengst
Copywriter, Inkery Co.
Keep Your Target Audience in Mind
I have found it very effective to have a strong personal brand that is consistent across all online platforms. This means using the same profile picture, bio, and content tone across platforms.
My secret hack is to adapt the messaging and content to fit the specific platform accordingly. For example, LinkedIn is a professional networking site, so my content there focuses more on industry insights and career advice. On Instagram, I may share more personal anecdotes or behind-the-scenes glimpses of my work life.
One key strategy I use is to always keep my target audience in mind. Who am I trying to reach with my personal brand? What do they want to see and hear from me? By keeping this in mind, I can tailor my content and messaging accordingly while still maintaining consistency in my overall brand. This allows me to connect with my audience on different platforms while staying true to who I am as a professional.
Daniel Cook
HR / Marketing Executive, Mullen and Mullen
Share Authentic Expertise
Building premier staff from a $4,000 investment to managing luxury events has shown that authentic expertise translates across all platforms. Whether sharing insights about coordinating Ferrari Formula 1 events or discussing our innovative training programs, we maintain consistency by focusing on real results and proven capabilities rather than platform-specific trends.
Our experience serving elite clients demonstrates that genuine value transcends platform differences. By sharing authentic stories about transforming entry-level staff into leaders managing million-dollar events, we maintain brand consistency while adapting content format to each platform’s strengths, consistently attracting high-profile clients like Bill Gates and Netflix.
Daniel Meursing
Founder/CEO/CFO, Premier Staff
