Etsy is the top platform for selling handmade products, and with over $10.48 billion in gross sales in 2020 alone, it can be a perfect platform for businesses looking to boost their numbers.
However, if you’re already on the platform but not selling enough, here are 12 simple steps that you can take to improve your sales performance.
No matter what your business is – from jewelry to homeware – these tips will help you sell more products online. So let’s dive right in!
How to Boost Sales on Etsy – 12 Practical Ways to Bring in More Sales
Use SEO for Better Etsy Search Ranking
There are millions of shops here selling everything from jewelry to candles. It’s no wonder that it’s one of the top eCommerce platforms in the world. However, you must do things differently to reach a wider audience and increase sales. That’s where Etsy SEO comes into play. Here are a few things to consider:
- Use keywords in your shop titles, item descriptions, and tags to improve Etsy search ranking and make your shop easier to find. There are tools online like Etsyhunt or Alura.io to find keywords relevant to your products.
- Submit your shop to popular directories like Yahoo, Google, and Bing. This will help you gain higher visibility and potential buyers when someone searches for what you’re selling.
- Make sure your listing images are optimized for Google Image Search (keywords in the name and ALT Tag) and have the right file size (for faster loading).
- Finally, social media sharing (Twitter, Facebook) and featuring your products on blogs can be a great way to promote your Etsy shop and get inbound links. This signals Etsy and other search engines that your products are worth bringing in front of people.
Write High Converting Product Description
When selling items on Etsy, creating high-converting product descriptions is essential to capture buyers’ attention. Write in an engaging tone that prompts them to click through to see more information about the product(s).
Use powerful keyword phrases for potential buyers to be compelled to make a purchase. When writing features, focus on how these features can benefit the buyer.
For instance, instead of mentioning this lamp has a rustic look, say how a rustic lamp can give your living space a contemporary look while wowing your guests simultaneously.
Take Eye-Catching Product Photos
When selling items on Etsy, it’s essential to take good product photos that show off your items creatively. This can be tricky, but you can achieve it with a little effort.
For example, consider what makes your product different from the rest and capture it in your photography. Try using natural light when taking photos to give them a more polished look.
Additionally, try using different props and backgrounds for each photo to help buyers visualize how this product will look in different settings.
Finally, even with the best photography skills and equipment, there may still be imperfections in your product photos that could affect your sales. Professional photo retouching can enhance your images, removing any distracting elements or blemishes that might detract from your product’s appeal. It can also bring out the details and colors of your product, making it more visually striking and attractive to potential buyers. Therefore, investing in image retouching can add the final touch that takes your product photos to the next level.
Focus on Products That Aren’t Selling Well
It can be challenging to boost sales on the platform for some products. To increase conversion rates and sales, try to focus your efforts on selling products that don’t convert well.
For this, see where you are lacking. If people are not coming onto the listings, it means SEO needs work, so find and add new keywords.
On the other hand, if people are visiting but not converting, you need to improve images and description copy. And last but not least, review your prices and ensure they’re fair for the product and shipping cost.
Use Etsy Paid Advertising
Using Etsy advertising, you can reach a large and engaged audience of potential buyers. You can target your ads to specific markets and demographics.
Be sure to measure the results of your campaign regularly and make necessary adjustments as needed.
Leverage Email Marketing
Email marketing lets you connect with your current and potential customers more personally. For this, set up automated emails that send out updates about new products, sales, or special offers.
This way, your customers can stay informed about the latest happenings on Etsy and make sales easier for you!
Run a Sale on Etsy
Running a sale on Etsy is a great way to boost sales and reach new customers. You can run a sale by visiting the Shop Manager on Etsy. Once your sale is live, you can do the following to make the most out of it:
- Choose the start and end dates for sale. Ensure the sale is in line with your store’s schedule and that it’s ready when potential customers are.
- Use Etsy coupon codes to increase profits even further!
- Promote the sale through social media, email marketing, and word-of-mouth marketing.
- Go beyond the shop’s walls and tell your friends and family about the sale! By word of mouth, you’ll reach a much wider audience than
- By going to Shop Manager > Marketing > Sales and Discounts > Automatically send offers to interested shoppers, you allow Etsy to send promo codes to interested buyers, ensuring you get sales from those who favorite your product recently or abandoned the cart.
Create a Product Bundle
Etsy is a great place to sell goods online, but it takes some effort to get started. A good way to increase sales and order size is by bundling your products.
This makes it easy for buyers to find what they’re looking for in one place, adding an extra level of convenience.
Plus, you can bundle those items that are not selling well with those that are going out like hot cakes to give some boost to the unpopular items.
Leverage Coupon Codes to Encourage Repeat Customers
Giving your customers a way to save on their next purchase is great to boost sales. One way of doing this is to add coupons inside the product packaging when shipping to a customer.
This way, they will be compelled to shop again. You can tell them the coupon will expire in 2-3 weeks to ensure they shop again soon.
Benefit from Product Scarcity (Only 5 Items Left)
When selling on Etsy, creating scarcity is one of the best ways to boost sales. By listing the quantity in parentheses next to each product description, you’ll give your buyers a sense of urgency and motivate them to buy your product fast.
Use Social Media for Promotion
Leverage social media to market your shop and reach a wider audience. Use graphics and other visuals to draw attention to specific products.
Pinterest is especially effective for this as there’s a huge population of art and handmade item lovers on there. So make sure to use Canva to make beautiful pins featuring your products and daily upload them to Pinterest.
You can also share photos of your work to other platforms like Facebook and Instagram, connect with customers and answer questions in the comments section.
Additionally, go live with your products, showcase them, tell customers how they can enhance their decor, etc. By using social media properly, you’ll be on your way to success on Etsy!
Write a Blog for External Traffic
To get evergreen traffic to your store, boost sales and make your business more successful, consider writing a blog and promoting your products through it.
By writing regularly and providing valuable content, you can help turn potential customers into loyal fans of your work.
In turn, this will attract the attention of potential buyers who may not otherwise have known about your shop.
Parting Words
In the end, all you need is a clear vision and goal. Before you start peddling your products on Etsy, make sure that you have everything covered, like the right professional design, proper sales copywriting, and an easy-to-navigate website. Once these tactics are in place, it is time to start promoting your sales and see how they fare!
