All businesses want their e-commerce site to rank high on search engines. For this to happen, they need to have a strong SEO link-building strategy. For e-commerce businesses, building backlinks can be a challenge, but it is part of your SEO efforts.
If you want to improve your rankings for highly competitive and relevant keywords, it is crucial to invest in e-commerce link-building. A strong backlink profile is seen by search engines as a ranking factor. This makes link-building a top technique for boosting organic traffic.
Building links doesn’t require advanced knowledge. It does, however, require a solid link-building strategy and a lot of effort, just like other aspects of SEO. To secure links in today’s market, e-commerce brands should implement the following highly effective link-building tactics.
E-commerce Link Building: Niche Edits
Niche edits refer to a link-building strategy that involves adding a link to pre-existing content instead of new content. Your link is usually accompanied by additional content. You can use niche edits for link building in two ways: broken niche edits and unlinked brand mentions.
Unlinked brand mentions are the easier option of the two e-commerce link-building techniques. Your business may be mentioned online without a link, but you can still track it by setting up automated alerts such as Google Alerts.
Broken niche edits are when you find broken links on other websites and notify the website owner about them. One effective way to build high-quality niche edit links for e-commerce is to suggest your own content as a replacement for broken links.
Niche edits are valuable because they build backlinks from pages with authority and history with Google. It will benefit your website’s ranking when that page authority passes onto your website.
Develop Linkable Content
If you want to increase the number of links to your e-commerce store, the most effective method is to build them organically. You should aim to create linkable content to achieve this. The secret lies in identifying the type of content most likely to draw in links.
Regularly creating high-quality content relevant to your audience and including images and videos of your products can attract people who will naturally link to your content. This could result in high-quality backlinks for your website without any additional effort or cost. Focus on creating content your audience will love, and the links will come naturally.
E-commerce Link Building: Guest Posting
Writing content for another website in your industry or niche is known as guest posting and is a highly effective way of obtaining links from other sites. To do this, you should contact the website owner or editor, propose a topic to write about, and if they approve, you’ll create an article or blog post for their website. In return, they will provide a link back to your website.
Using guest posting as a link-building technique and having other websites linking back to your website signals to search engines that your website is trustworthy and a valuable source of information. The more high-quality links pointing to your site, the more authority and credibility you’ll gain in the eyes of search engines such as Google.
Guest posting is another great way to drive more traffic to your website.
Additionally, links are among the most important factors that search engines consider when ranking websites. High-quality links can help boost your search rankings, attract organic traffic, and improve your online visibility.
E-commerce Link Building: PR Link Building
Securing editorial links to your e-commerce site using PR techniques like press releases and media pitches is called PR Link Building. It’s an essential part of a Digital PR strategy for building SEO backlinks.
Getting links from high-authority sites through digital PR is a great way to build your link profile. However, it can be challenging to execute successfully as it requires a newsworthy story that catches the attention of journalists and bloggers and builds relationships with them.
Services like HARO (Help A Reporter Out), Press Plugs, Sourcebottles, and ResponseSource can benefit and gain traction for newer e-commerce sites. These platforms connect business owners with journalists from prominent publications who seek expert information from reliable sources. This effective link-building technique is valuable for gaining strong links from high-domain authority sites.
Platforms like HARO are where journalists can collect valuable feedback from the public. With an extensive source database and daily opportunities for prominent media coverage, HARO provides access to the most authoritative domains such as Forbes, Huffington Post, and Reuters.
Final Thoughts
Creating links for your e-commerce site is a task that demands considerable time and effort. But, when executed correctly, it can lead to your website ranking high on leading search engines such as Google for relevant queries.
This is incredibly beneficial for your online store, attracting potential customers who are in the market to make purchases. It’s like having a physical store in a high-traffic area, increasing sales.
