Marcus Robinson, with just a year under his belt, has successfully streamlined the oil change industry with his innovative business M&K Mobile Oil. Centered on client convenience, the business provides efficient and reliable mobile oil change services to its patrons. The crux of its offering is a handy door-to-door service, bringing oil changes right to the customers’ locations.
Anchored in technology, M&K Mobile Oil has formulated a digital strategy to manage appointments, track services, and follow-ups, thereby enhancing customer experience. The approach reflects a blend of Robinson’s multifaceted expertise gained from a decade in Wal-Mart, managerial experiences at Cannon Toyota, Cannon Honda, Vicksburg Ford, and George Carr.
Having conceived the mobile oil change concept, Robinson realized his idea with support from his wife. They transformed a van into a full-fledged service station, capable of faithfully servicing vehicles in customers’ driveways. This torchbearer initiative stood out in the market, netting a growing clientele and leading to business growth.
The launch of his venture was marked with a kit, ready with oil change stickers, maintenance record sheets, new tools, and spare products, among other vital items. Additional provisions included GPS navigation, necessary safety equipment, cleaning supplies, and paperwork.
Streamlining oil change through mobile service
Robinson’s thoughtful inclusion of every possible need attest to his commitment to excellent service.
The trigger point for his business’s success was the completion of its first oil change request made on January 12. The fear of financial instability paved the way for what turned out to be an outpouring of service requests. Robinson’s commitment to his craft surged through the local community, filling his calendar with back-to-back appointments and marking the official debut of his venture.
Notably, he serviced six vehicles on the first day and 50 by the end of the first month. The optimism surrounding his unique initiative grew with every passing day, leading to a rise in the demand for his services. Consequently, Robinson had to recruit a team of dedicated mechanics to handle the surge in service requests. Undeterred by weather conditions, his team persisted in its efforts to provide outstanding service.
In culmination, committing to providing excellent service and raising the bar for his enterprise, Robinson stands as a symbol of local success and resilience. He is continually vying to redefine the way auto maintenance is provided, transcending the boundaries of car servicing.
