The majority of startup manuals discuss the processes required to take a business from concept to exit. Is your strategy fully in place yet? Adhering to…
Entrepreneurship• Startup Advice
How to Leverage Empathy to Create an Inclusive Environment for Women
November 22, 2021So you’ve achieved gender diversity in your workplace. Great! Now what? Diversity matters, of course — but not just for its own sake. Inclusion is the…
Running any business is never easy. If you’re an HVAC (heating, ventilation, and air conditioning) contractor, you’ve definitely had your fair share of challenges. Regardless of…
Startup Advice
Startup Studio Devland Is Bringing Its Entrepreneurial Magic to the University Setting
November 22, 2021It’s no secret that businesses fail at a rapid pace. Most happen as startups fail to launch, with many failing within the first year.…
Consultants are both a blessing and a curse in the modern business environment. Keep an open mind once the need to hire one becomes clear. Because…
There’s no simple way to ensure employee loyalty, but that’s precisely why it’s so crucial to try. It will require commitment and honesty. While the financial…
Entrepreneurship
Translate a CEO’s Story Using the Principles of Global Marketing Strategy
November 19, 2021When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love…
CEOs, despite honest efforts to balance gender roles, find a majority of good people exiting their careers…especially women and minorities. In April of this year, it…
Every property owner wants to increase the value of their rental property. However, when most real estate investors and landlords come to the decision that they…
CEOs don’t really hate marketing; they just like things structured and certain…which marketing isn’t. CEOs must learn to be freewheeling. Marketing Investment: The Reality and Fantasy.…
