In the best of times, few companies practice proper data security. As COVID-19 struck, coupled with remote work, most IT teams had not been fully prepared.…
Finding Customers• Startup Advice
Customer Acquisition vs Customer Retention: What Makes More Sense?
July 15, 2020What should your business focus on in terms of strategy, acquiring new customers or retaining existing ones? There doesn’t seem to be a definite answer.…
As a small business owner, there are a number of expenses that can be deducted from your return in order to reduce your tax burden. Some…
If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly…
Startup Advice
Are Your Customers Happy? How Online Reviews Can Make or Break Your Business
June 18, 2020To build a strong reputation, you need positive reviews that reflect not only happy customers, but also a willingness to address concerns.…
Entrepreneurship
Don’t Make These 5 Mistakes When Paying Contractors or Remote Workers
June 12, 2020Remote work arrangements — catalyzed by the COVID-19 pandemic — will become a common expectation for top talent in every industry.…
Your business doesn’t need an altruistic mission, but it should abide by its own values. Positively impacting the world can carry enormous benefits.…
Do you think that your reading skills have a powerful impact on your overall learning abilities? And, consequently, your academic performance? Well, they do. And let…
Selling is important, but the best way to maximize your sales success is to lead with education. You should teach before you ever think about selling.…
With new marketing tools available, it’s easy to feel as if email is no longer effective. However, the data says something entirely different. …
