“Sales.” The word is infamous for its negative connotation and can often be intimidating to even the most driven and tenacious of entrepreneurs. However, it doesn’t…
When you decide to start up a company it can be very exciting yet exhausting at the same time. You are filled with joy but at…
Finding Customers• Startup Advice
Lights, Camera, ACTION! – Video Marketing for Your Business
July 1, 2012With the latest addition to the list of Google algorithm updates, namely the Penguin Update, online entrepreneurs and marketers alike are scrambling to figure out the…
Getting the attention of a celebrity or someone relevant in your market can be a huge advantage for your business. I was involved in very competitive…
Your product is so good that if it appeared on ABC’s “Shark Tank,” they’d pronounce you the winner after the first episode. Your website is so…
Finding Customers• Startup Advice
How to Avoid the Spam Filter in Your Email Marketing Efforts
June 30, 2012Email marketing is a great way to communicate with prospects as well as current and past clients. That being said, there is a lot that goes…
Flipboard is a beautifully designed mobile application for Android and iPhone smartphones that allows users to integrate their favorite news sources with their social media accounts.…
The brand voice is the persona of a business and the megaphone through which people will hear its story. Determining this voice usually gets lost in…
Steve Kaplan’s bestselling book, Bag the Elephant, is about much more than the animal in Africa. He uses, “bagging the elephant” to describe the process of…
Summer is upon us. For many young companies this means the potential or arrival of interns. Hiring interns is a great milestone for a young company…
