In today’s extremely competitive business environment, small businesses, also known as ‘mini-prises’, face significant challenges in unlocking growth and scaling their operations. While technology has often been hailed as a great equalizer in the business world, enterprises must first access and properly adopt these technologies for their effects to be felt.
This is where end-to-end software consultancy firm Particle41 comes in, helping mini-prises tackle various technology-based challenges through its fractional consulting framework. Founded in 2015 by CEO Benjamin Johnson and a team of industry experts, the company helps its clients in the areas of data science, app development, development operations, and fractional chief technology officer services. Particle41’s broad expertise and assortment of tools helps clients stand out from their field of competitors and achieve their growth targets.
Prior to founding Particle41, Johnson has been a serial entrepreneur with multiple successes under his belt. With decades of experience in software and technology, he guides future-oriented CEOs in adopting the technologies necessary to grow their organizations. Having realized the huge need for reliable software consulting services in the small business sector, Johnson created Particle41 as a way to consolidate top-tier expertise and resources to deliver these services more efficiently.
As it continually expands its menu of services, Particle41 focused on improving its agility and ability to respond to clients’ needs. Recently, it launched fractional consulting services that have enough flexibility for short-term projects but leave the door open for future collaborations, building on the progress that has been achieved. According to Johnson, fractional consulting was the solution he and his team came up with after working with clients that were encountering significant difficulty in creating their proprietary tech stacks.
“We’ve seen many times how off-the-shelf software is often not enough to meet the needs of unique and innovative businesses,” Johnson says. “In order to stand out from the competition, businesses need to do things differently – but that also means the technology they are using shouldn’t be the same as what everyone else uses.”
Through Particle41’s fractional consulting model, it works with clients to identify various strengths and weaknesses in their technology arsenal, allowing them to operate more efficiently and with less reliance on trial and error. This allows the client to more rapidly bring their solutions to market, helping them gain or maintain their competitive edge.
According to Johnson, Particle41’s actions are guided by its core values of ‘visibility, velocity, and vision’. By functioning as an organic extension of their client’s team, Particle41 is able to nurture a strong connection with them and act as a true partner towards success. Through a thorough audit of clients’ technology toolboxes, they are able to recommend which ones should be kept and which should be replaced or re-engineered. It also uses various AI vector embedded solutions, where applicable. By training the AI on customer data, Particle41 makes the training process much more streamlined, allowing rapid iteration and innovation while remaining cost-effective.
To date, Particle41 has incorporated this technology in multiple verticals, such as e-commerce, automation, and customer support – areas where competition is high and innovation is in high demand. Johnson and his team discuss the company’s innovative endeavors in the Particle Accelerator podcast, which allows for open sharing of ideas and collaboration across teams.
As technology continues to develop worldwide amid intensifying competition, Particle41 aims to become an even stronger hands-on partner to its clients. Businesses interested in how Particle41 can help drive innovation and unlock growth through technology can book a discovery session with them today.
