Perfect Corp. (NYSE: PERF), a leader in beauty technology powered by artificial intelligence (AI) and augmented reality (AR), is taking significant steps toward a broader future. The company has built a strong reputation in virtual makeup try-ons. Still, now it’s turning its attention to new opportunities: the brand is expanding into skincare, fashion accessories, and apparel.
As digital shopping continues to evolve, Perfect Corp. is leaning heavily into innovation, partnerships, and expansion to redefine how people explore and purchase beauty and fashion products online.
Moving Beyond Makeup
Perfect Corp. has long dominated the virtual try-on space for cosmetics. That success helped build its core B2B business. Now, however, the company sees skincare as its fastest-growing opportunity. By applying its proven AI and AR tools to new categories, Perfect Corp. is meeting rising demand in beauty and beyond.
In January, the company completed a significant move: it acquired Wanna, a 3D virtual try-on tech company known for its work with shoes, handbags, scarves, and other clothing. This acquisition lets Perfect Corp. offer brands and retailers a more complete shopping experience. The company now helps brands cross-sell and upsell across multiple product lines by combining beauty and fashion tools into one dynamic platform.
Building Stronger Partnerships
Perfect Corp. continues to deepen its relationship with leading retailers. While the brand hasn’t named all of its current partners, it maintains active collaborations with Sephora, Ulta Beauty, Estée Lauder, and Walmart. These high-profile partnerships help boost customer engagement, grow revenue, and improve the online shopping experience.
As more shoppers turn to e-commerce, Perfect Corp.’s virtual tools give retailers a powerful way to stand out. Its advanced software helps customers try before they buy, resulting in bigger shopping baskets and fewer returns.
“We’re making the shopping experience more interactive and more personal,” the company shared. “That’s how we help brands build stronger connections with their customers.”
Using AI to Elevate the User Experience
Perfect Corp. isn’t focused solely on retail partners. The company continues to enhance its consumer-facing YouCam apps, which now include forward-looking generative AI tools. New features let users change hairstyles, swap faces, edit videos, and adjust facial expressions. Best of all, users can do it all with unprecedented ease.
The company also plans to launch an AI-powered assistant that offers personalized beauty recommendations. The goal is to make digital beauty feel more human—and more fun.
“We want every user to feel like they have a beauty expert in their pocket,” the company confirmed. “AI helps us deliver that level of personalization.”
A Bigger, Bolder Vision for the Future
Perfect Corp. remains committed to embracing innovation to grow its annual recurring revenue. The Wanna addition gives Perfect an edge as it pushes deeper into the fashion world. Together, the two companies offer a powerful suite of top-tier tools for brand partners in beauty and apparel.
Perfect Corp. is ready to lead the charge as the industry shifts toward smarter shopping solutions. The company’s laser focus on AI, strategic growth, and partnership expansion signals a bold new chapter in digital retail.
