After its humble beginnings as a single store in 2014, Pure Green’s ascension to becoming a prominent health and wellness brand has been nothing short of remarkable.
A Rapid Rise
Pure Green’s origins can be traced back to its founder and CEO Ross Franklin’s long-standing health advocacy. His deep knowledge and professional experience in the fitness industry inspired him to adhere to the philosophy that proper nutrition plays a crucial role in any worthy health regimen. For a significant period of time, Franklin witnessed how challenging it can be to create foods that achieve the delicate balance of being both nutritious and appetizing. This quest inspired him to formulate Pure Green and close this bothersome gap.
“That moment sparked the idea for Pure Green,” he said. “We set out to bridge the gap between science, taste, and nutrition, creating products that help the mind and body.”
Ross Franklin
The company’s initial success hinged on providing items rich in taste and nutritional value. Pure Green accomplished this task by developing products that incorporate plant-based ingredients into delicious smoothies and bowls.
From One to 150
By 2016, the entity’s growth accelerated immensely due to its burgeoning reputation in the health community, as well as the increased demand for its products. Pure Green’s expansion can be credited to its launch of a wholesale division, which morphed into a critical component of the business. Currently, more than 90 professional sports franchises use goods produced by the company. The establishment also acknowledges consumers for its meteoric rise, highlighting their desire to consume healthy yet delicious edibles.
Meeting the Mission
The mission behind the intended corporate growth of Pure Green lies not only in creating high-quality offerings. Pure Green’s deeper core mission centers around building healthier communities on a global scale.
“I want to create a future where people no longer have to choose between healthy food and great taste,” Franklin said. “Through Pure Green, the aim is to help people make lasting, positive changes in their lives and contribute to a healthier world, one smoothie at a time.”
Each ingredient used in Pure Green products undergoes careful review and selection with the goal of creating the tastiest and most nutritious foods and beverages possible. That said, the company’s concerns go well beyond just profits. Pure Green is determined to operate with sustainability and environmental responsibility in mind.
The Next Chapter
Pure Green has no intentions of slowing down. The company currently plans to open another 100 new locations by this year’s third fiscal quarter. Moreover, an additional 150 stores are currently in development.
The company hopes to eventually reach the lofty goal of hosting 1,000 locations throughout the United States. These aims keep Pure Green poised to increase its influence over the wellness discipline. The company plans to stay true to its mission statement of offering the public convenient and nutritious edibles capable of fueling both the body and mind.
Furthermore, Pure Green intends to share its approach to nutrition-based wellness with a greater number of health-minded individuals using science-backed products catering to the needs and wants of fitness enthusiasts and everyday consumers. Such desires demonstrate that the company is not only creating and offering products but promoting a healthy lifestyle.
