Data centers are important in improving resource management and enhancing security but are not cost-effective. The IEA says they use 2% of the world’s electricity and are expected to double by 2026. Since customers are already “on the green side of the force,” companies are jumping on the sustainable bandwagon and looking for ways to make their data centers more energy-efficient. So, what exactly are green data centers, and how do they benefit the environment and the business?
Eco-Friendly Data Centers Are Officially the Next Big Thing
It looks like data centers are here to stay and transforming fast. It’s changing how we handle IT resources. In 2022, the global data center construction market was worth $213.53 billion, and it’s expected to grow 7.4% each year until 2030. While this growth is great for the industry, especially with AI becoming more popular, it raises some environmental concerns because data centers use much energy and water.
Renewable Energy Projects Gaining Popularity
Many IT companies are already developing the next generation of sustainable data centers and renewable energy projects. They’re achieving impressive ratings, such as 1.09 for Power Usage Effectiveness and 0.20 for Water Usage Effectiveness. Another great eco-friendly idea is to run data centers entirely with renewable energy. As industry leaders like Meta and Google set the trend with the abovementioned initiatives, we can expect others to follow suit and focus on energy efficiency. Arizton Advisory & Intelligence report says that global investment in sustainable data centers will reach $54.53 billion by 2028.
Enterprise clients also care about their data center providers’ “green” aspect. These days, sustainable practices and policies are a big part of how companies take responsibility. People are more and more drawn to companies that stick to these values. Partnering with a data center that offers green data storage helps a company’s brand image, attracts more customers, and increases revenue.
What Are the Business Benefits of a Green Data Center?
Certainly, sustainable data centers benefit the environment. But how are they beneficial for you as a company looking for an IT vendor that offers data center services, or are you thinking about a data center migration? What are the business benefits of a more sustainable data center? Ultimately, going green with your data center can benefit your business in several ways. Let’s look at some of the advantages:
Greater energy efficiency and performance
The latest tech and cutting-edge IT set-ups make sustainable data centers more reliable and efficient. Using sustainable cloud computing in these green facilities can also reduce downtime and make your IT operations more efficient. Features like uninterruptible power supplies help keep things running smoothly, which is good for you, your customers, and your business.
Cost savings
Eco-conscious technologies are great for the environment and cost-effective over time. These green, sustainable data centers use renewable energy, cut greenhouse gas emissions and carbon footprint, boost energy efficiency, and make cooling systems more efficient, which means lower operating costs for electricity and other resources.
Leading the way in innovation
A company needs to keep up with the latest tech trends if you want to succeed. Sustainable data centers use the latest tech, so your company will be right up there with the best IT solutions. Using the services of such data centers can give you a reputation for being innovative.
Flexibility and scalability
Green data centers usually offer flexible options for setting up infrastructure and modular designs that can be tailored to business needs. This adaptability gives you a leg up in today’s tough digital market.
Enhanced brand reputation
Businesses must embrace sustainability if they want to succeed in the future. Backing green projects helps your company look more reputable and attractive to customers and fosters promising partnerships. Sounds like a fantastic CSR achievement, doesn’t it?
The Future of Green Data Centers and Energy Efficiency
As standards and regulations for carbon accounting and greenhouse gas emissions change, the sustainability goals and strategies of providers and customers will also change to minimize environmental impact while meeting future energy usage demands. This evolution is a big and valuable journey, and we at Comarch – an IT vendor offering data center services – are excited to be a part of it.
