Sound Transit digitizes ORCA card for Android users

by / ⠀News / June 27, 2024
"Transit Digitization"

Sound Transit recently announced an update that allows passengers to digitize their plastic ORCA fare cards through the Google Wallet phone app. This innovation, only available to Android users currently, is intended to simplify commuting.

Interim ORCA Director, Chris McKnight, sees the move as a boon to riders who are already embracing digital trends. “By shifting ORCA cards to a digital platform, we’re not only speeding up transactions, but we’re making these cards easier to manage and use daily,” he stated.

The update, though still in its early stages, is expected to be expanded to other platforms soon. It will also benefit tourists and occasional riders, enabling them to create temporary cards directly from their phones.

The transition will also contribute to reducing physical waste from discarded cards and carbon emissions from less road traffic, showcasing Sound Transit’s focus on environmental sustainability.

The conversion process is a simple five-step sequence that completes in minutes. It starts with downloading the ORCA mobile app and signing in. Users must then scan their physical fare card’s barcode using the app. The app will automatically create a digital version of the card. The user then activates the card on the app and uses it by illuminating their smartphone’s home screen at fare points.

Currently, the service is unavailable for iPhone users, and no information regarding its availability on Apple’s platform has been released.

Digital transition of ORCA cards for Android users

Implementation of a purely digital fare system has been a user request for some time.

There are no additional fees in converting physical to digital cards, but setting up a new ORCA account via Google Wallet means a $3 service charge. McKnight noted that they might experience initial online authorization denial as the change rolls out, but reassured that their team is working to stabilize this issue as soon as possible.

See also  Biden urged to step aside by Democrats

All current card functions, such as ORCA Lift, disabled, or senior passes, will remain the same. The only change is the added convenience and portability with digital access. McKnight underlined the commitment to make the transition as seamless as possible backed with comprehensive instructions.

The smartphone-based ORCA was supposed to be launched last year, but it was delayed to ensure the best user experience. The project cost approximately $1 million, funded via company budget and government grants, and involved external contractors. Late adjustments were made to guarantee seamless integration with present systems, and the aim is to improve user interface.

The roll-out will be phased, starting next month, and unrestricted use is expected to be available by year-end. Last month, 431,000 unique individuals used ORCA fare cards across several counties. The digital ORCA will be accepted at all current fare card locales.

About The Author

Editorial Team

Led by editor-in-chief, Kimberly Zhang, our editorial staff works hard to make each piece of content is to the highest standards. Our rigorous editorial process includes editing for accuracy, recency, and clarity.

x

Get Funded Faster!

Proven Pitch Deck

Signup for our newsletter to get access to our proven pitch deck template.