Starting a new business can be exciting but, it can also be incredibly challenging and certainly comes with its ups and downs. You will need to be prepared for all eventualities with your business. Additionally, you need to put the right steps in place to make sure that it is a success. This is especially true when starting a professional organizing business.
In this current economic climate, you will need to make sure that you have all of your bases covered when going into business. With a lot of countries going into recessions, as well as the cost of living crisis looming, it will be well worth your while to have your risks balanced when starting up your own business.
So, with this in mind, we thought we would give you a few pointers on how to start up your own professional organizing business. What should you have in place before your launch, how can you protect yourself, and what is the best marketing tool for your start-up? Let’s take a look.
Create a Solid Business Plan
We have always advised new entrepreneurs to start off any business with a business plan. This is a highly effective document that not only allows you to plot the strategic trajectory of your organizing business but could help you land investors and acquire funding. What is more, it doesn’t take much, all you need is an easy business plan template, and you can start planning your business right away.
There are a few things you will need to include in this business plan. First, you will need to identify your audience and just who you will need to be targeting. Second, you will need to list your competitors and their specific services. Third, you will also need to list their price points, and identify what yours is. Lastly, you will need to map out your USP and what sets your services aside from the market. Why will people choose you?
With all of this information, you can plot mid to long-term goals for the company. Then, use this as a reference to make sure that you are meeting them. It will also help convert third-party investors and stakeholders to invest in your company. If they can see the plan for your business on paper, and what they will be getting out in the future, they will be more likely to convert.
Determine What Your Business Model Is
When you are doing research into the launch of the business, you will also want to have a look at just what your model is going to be. What will your clients want from you? Will they want one-on-one sessions? Will they require regular sessions with you, or will you only offer a once-off session?
There is also the option of group sessions with a number of clients together. This will usually entail them sharing the cost. Plus, your company provides them with the how-to for organizing and decluttering their homes.
You are also able to determine if you are offering a DIY service. Then simply give them guidance along the way. Or, you can take a hands-on role and assist them with it. In order to make sure you are choosing the right option for your particular personality and your brand, it could be worth your while to spend time researching how to start an organizing business to find out how other brands are doing it.
Reduce Any Risks Your Business May Face
Once you have your plans in place and know what you are going to be selling, it is time to start getting your policies and permits in place. This is the admin side of the business. It is simply not appealing but is vital in making sure your business is not financially impacted should something go wrong.
Firstly, take some time to make sure that you have the relevant permits in place and business registration is done. Not only will you have to register your business with the relevant authorities, but you will also have to open up business bank accounts and get them registered for tax purposes. You may want to hire a professional accountant to get this step absolutely right.
Next, you will want to take out insurance on your business. A comprehensive business insurance policy should cover you for all eventualities, but make sure that you also have workers’ compensation and liability insurance should you find yourself faced with any legal implications from clients or staff.
Take Advantage of Digital Marketing
The next step will be to actually start getting your name out there, and in this day and age, it really is somewhat straightforward. Digital marketing provides you with budget-friendly options to reach out to brand new, online audiences with little overhead. Start by reviewing marketing strategies for home professionals.
You will need:
- A website;
- Social channels;
- A mailing database and mailing platform;
- A content creator to help you generate content.
Digital marketing is focused on the amount of content you post regularly. So, whether it is images, videos, copy, or any other kind of content you can produce, get it out as much as you can!
The Bottom Line
With everything being online, and most tools and platforms being digital, it can be somewhat simple for you to start your professional organizing business in a few months, with little overhead. You simply need to keep experimenting and trying new things to get your brand out there.
