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5 Ways to Find Your Ideal YouTube Brand Ambassador

by / ⠀Startup Advice / June 18, 2019

If you’re looking for a good deal in influencer marketing, there’s one platform where you’ll find it: YouTube. According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the majority of their influencer dollars. But it isn’t just less competition that…

Five Ways Social Media Can Make or Break a Young CEO

by / ⠀Entrepreneurship / March 18, 2014

  Undeniably, being a young CEO has its pros and cons.  From a practical standpoint, the earlier one can snag a rung on the corporate ladder, the faster he or she can begin to make money to invest in the future.  However, from a observational standpoint, being younger than other CEOs can make a person feel like an outcast at meetings, events, conferences and sales calls.  Certainly, the…

The 10 Most Followable Founders on Instagram

by / ⠀Entrepreneurship / July 3, 2013

Need a little inspiration?  Follow these entrepreneurs for motivation, tips, and an inside look into their lives! Ben Lerer (@benjlerer) This CEO of the hip male digital lifestyle brand Thrillist that covers all major American cities, has an instagram is filled with pictures of a cool young guy’s life; interspersed with sports events, funny friend pictures, food and drink pictures (brews included), scenery pictures of NYC, the Hamptons,…

Does Instagram’s Success Send the Wrong Message to Entrepreneurs?

by / ⠀Startup Advice / April 22, 2012

There is no doubt that Instagram’s co-founders Kevin Systrom and Mike Krieger are highly intelligent and motivated people. But let’s be clear, Instagram’s rapid-fire success is due in large part to Systrom’s and Krieger’s connections. Both went to Stanford and took part in the Mayfield Fellowship Program, which gives its participants opportunities to meet venture capitalists. Systrom interned at Twitter and worked at Google, making beneficial connections in…

Top 3 Lessons for Young Entrepreneurs from Instagram’s $1 Billion Sale

by / ⠀Startup Advice / April 19, 2012

When Facebook announced that it was purchasing Instagram for $1 billion, there was immediately a large scale outcry from seemingly everyone from entrepreneurs to loyal Instagram users. How does an 18 month old startup with 13 employees and zero revenue go for that kind of money? That was the question on everyone’s minds. I’m not here to argue whether or not it was worth the money (it was),…

Please Don’t Try to Build the Next Instagram

by / ⠀Startup Advice / April 15, 2012

2 years of work…  $1 billion payout… In an instant, this became the dream of thousands of young, enthusiastic entrepreneurs.  Instagram was founded in 2010.  They built a relatively simple photo sharing application, gained traction, raised capital, continued to grow, found a buyer (Facebook) at just the right time, and cashed out big time.  Sounds easy right? There are now thousands of young entrepreneurs saying, “all it takes…

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