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millennials

3 Things Brands Should Be Doing to Prepare for Gen Z

by / ⠀Startup Advice / June 13, 2019

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the people they meet in person.…

12 Ways Millennials Will Change Company Culture in 2015

by / ⠀Entrepreneurship Startup Advice / January 9, 2015

How will company culture continue to change in the next two years as more Millennials make their way up the ladder? The following answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. More Time-Tracking Tools Millennials are a hyperconnected generation and are growing more accustomed to working…

Why Aren’t Millennial’s Pulling The Trigger on a New Home?

by / ⠀Entrepreneurship Personal Finance / October 28, 2013

I still get the terms confused all the time…young adults are labeled as “Millennial’s”, “Generation Y”, “Boomerang kids” – all to describe Americans currently aged 18-35.   Life was much easier for me as I grew up in the “Generation X” era.  We only had one label similar to baby boomers.  I still don’t know why this group has so many different labels? What I do know is that…

10 Mistakes That Millennials Make With Their Credit

by / ⠀Personal Finance / October 24, 2013

  Millennials are generally described as those born between 1982 and 2002. These are people who have grown up with technology. They have information at their fingertips 24 hours a day. No previous generation has had easier access to financial planning tools to help them plan their future. There is a downside to being a part of the Millennial Generation as well. Though much-needed information is available, this…

Beating Back the Debt (and Anything Else Life Throws at You)

by / ⠀Entrepreneurship Personal Finance / July 22, 2013

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” ~ Henry Ford Last month the American Psychology Association released a survey that confirmed millennials  reported higher stress levels than the national average, causing many to dub it as the most stressed out generation in America. Concerns about debt, low wages, lack of employment and lack of health care…

Employers Guide: Getting the Maximum from Your Millennials

by / ⠀Entrepreneurship Startup Advice / July 18, 2013

Whether you call them Generation Y, Millenials, the 9/11 Generation, or the Facebook Generation, they are different.  Perhaps better, perhaps worse than the cohort of young people that preceded them, they are distinctive in behavior and attitudes.  Entrepreneurs these days often find themselves dealing with this group of talented folks, as indeed all employers will.  They have been written about, and, thanks to blogging, they have written themselves…

Marketing to the Millennials: The Shifting Consumer Habits of Youth

by / ⠀Startup Advice / December 16, 2012

The Millennials; also known as Generation Y, or put simply, today’s young people. Not long ago, they were the most coveted demographic for marketers. And for good reason: loaded with disposable income, eager to buy the hottest trends, and impressionable enough to become lifelong loyal customers, young people were a perfect target for smart marketers. But times are changing. The decline of the economy, along with the rise…

The Rise of the Millennials: A Call to Current and Aspiring Entrepreneurs

by / ⠀Personal Branding Startup Advice / March 12, 2012

If you subscribe to the inspiring articles on this website, chances are you are a member of the millennial generation.  I myself am one of them and I must admit it took me some time to get comfortable with the notion of quitting my job, going without a paycheck and risking it all for the dream of starting my own venture, on my own terms.  At a recent…

24 Barriers to Starting a Business for Young People

by / ⠀Startup Advice / November 27, 2011

We have been doing a lot of research and asking a lot of questions about what stops young people from taking the leap and starting their own business. We asked our audience about college debt and we saw The Kauffman Foundation publish a survey of the young entrepreneur space. Last week we asked our Facebook fans the question to see what was stopping our readers from starting a…

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