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Turning a Mistake Into an Opportunity (Or How We Went from “Oh [email protected]%!” to “[email protected]% Yeah!”)

by / ⠀Startup Advice / July 31, 2012

On Friday June 15th, 2012 we sent errant emails to ~650 people.  We thought we fixed the issue.  That Sunday morning we sent the same incorrect email to the same 650 people.  [email protected]%! On Friday, some 650 people who had been referred by our members to Sparkology had just received their reminders to join the service… 4 months after they were supposed to (member referrals is how we…

The One Mistake Most First Time Entrepreneurs Make

by / ⠀Startup Advice / March 22, 2011

Are you creating something people will buy? It’s a simple question, but I see so many first time entrepreneurs fail because they create something they THINK people want. Finding out if a new product will sell requires market research, which can cost way more than a first time entrepreneur can afford. Instead, here’s a simple, three step process that costs nothing, yet surprisingly is way more effective. 1.…

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