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3 Industries Where Scale and Personality Aren’t Exclusive

by / ⠀Startup Advice / April 29, 2019
Scaling and individualization can co-exist

Common wisdom says businesses can either provide personal service or create scalable systems. In the old days, that was true. Small businesses couldn’t scale without becoming impersonal — and big companies couldn’t keep up with the volume if they wanted to improve service. Fortunately, times have changed. Today’s businesses can get the best of both worlds by using better tools to improve service in scalable ways. Customers get…

4 Things You Should Know About the Way Your Customer Shops

by / ⠀Finding Customers / January 22, 2013

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are different kinds of brand positioning. Overall position messaging may be at the macro…

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