Coming from a small mountain town in India, Taslina Nazar has transformed her life into a creative bubble. Taslina’s primary work focuses on problem-solving while maintaining visually appealing aesthetics. Her work challenges what great design can look like for a modernizing industry.
With a client-first approach, her innovative designs focus on promoting the client’s image, adding to their overall brand identity. Her notable projects include leading the design of a 3D billboard for Amazon Music, which garnered significant attention in Outernet London, and designing a high-impact Disney billboard in Times Square for the movie Wish. These projects helped elevate brand visibility in some of the world’s most iconic locations. Additionally, her logo designs and visual pieces for X Games California 2023 contributed to increased ticket sales, and her work for Puma India’s store launch left a lasting visual impression.
Uniquely, Taslina uses music to inspire her graphic work. She makes sure that her designs have a rhythmic flow. This process is greatly beneficial for motion designs that often mirror the energy of music.
“This is a huge reason why I’m passionate about exploring the intersection of music and design and why I want to own an agency that works primarily within the music space in the future,” she says. Although many creatives have a specific medium they prefer, Taslina dabbles in a wide variety of mediums. Specifically, pairing motion design with music is something Taslina is well-experienced in.
An example of this is that she co-created the EP Ko-Lab with Irfana, named the second-best EP in India by Rolling Stone India in 2021, showcasing her versatility as both a designer and a collaborator in the music industry.
Immersive Experiences
Taslina’s art creates a feeling of immersion in her pieces. She hopes to create work featuring visual storytelling and music that captivates an audience with the world she has made. This kind of art redefines how people engage with various art forms, forming a special connection between the music and the audience.
She hopes to explore AR (augmented reality) and VR (virtual reality) as a means of captivating people’s senses. For musicians, this could include an immersive visualization of their soundscapes or real-time interaction with visual elements. Not only does this push creative design, but it also utilizes new technology to appeal to more clients. Taslina’s multimedia integration techniques, blending motion graphics and audio elements, have consistently enhanced the emotional impact of promotional content.
Innovative approaches to design, like Taslina’s, sets a new standard in the industry. She sees her field becoming more cross-disciplinary and is inspired by these creative efforts to engage audiences in ways that have yet to be explored. These holistic experiences cater to a more diverse group of people, broadening the audience her work is seen by.
Problem-Solving Under Pressure
With only ten days to design a 3D billboard for Amazon Music in London, Taslina demonstrated her tenacity and ambition for her craft. Despite the rapid deadline, Taslina delivered a successful stand-out billboard for artist Sam Ryder’s Christmas single.
Even though this project was stressful, Taslina enjoyed the challenge. By incorporating elements distinct to Sam Ryder’s brand, she successfully told his story through visual means. The billboard promoted his performance and enhanced the artist’s brand identity. The tight deadline made Taslina find precise, effective solutions during the process, a valuable lesson that was learned from a demanding task.
Her problem-solving abilities have also led to the success of various other major projects. For example, her marketing campaign designs for Amanda Gorman’s performance at Carnegie Hall helped boost ticket sales, as did her work for Disney’s DME Day, which exceeded sales forecasts.
Looking to the Future: Leadership and Innovation in Design
Taslina looks forward to working with teams in the future. She hopes to serve as a mentor and lead creative feats using the power of diverse teams. Brainstorming ideas with the fresh perspectives of others can create beautifully novel art that raises the standards for what appealing design can look like.
Her contributions to the creative and fashion industries in India, including collaborations with streetwear brands like Capsul, VegNonVeg, and SuperKicks, showcase her community involvement and dedication to uplifting emerging designers.
With a holistic approach to design, Taslina Nazar is a creative force that reshapes the standard idea of what design should look like. In fact, in Taslina’s world, there is no should. Only what can be done and what hasn’t been done yet.
