Autocar Exclusive | "You will be surprised at the price at which our future products will roll out," says N Chandrasekaran
The Tata Sons Chairman shares the co's outlook for EV, other segments, JLR and more @hormazdsorabjee @TataCompanies @autocar https://t.co/e9KSs13YXt
— ET NOW (@ETNOWlive) September 11, 2024
Tata Motors, a major global automobile manufacturer, saw its shares fall nearly 5.5 percent in early trading today, reaching 978.70. This decline marks the eighth consecutive day of losses for the stock, pushing it below the ₹1,000 mark for the first time since late July. The stock decline comes after the latest report from global brokerage firm UBS Securities, which reaffirmed a ‘sell’ rating on the stock with a target price of ₹825 per share.
This target suggests a 20.3 percent downside from Tuesday’s closing price.
Stocks On Radar | UBS on Tata Motors maintains Sell with target price of Rs 825. Why does @nikunjdalmia disagree? Listen in! pic.twitter.com/2uKAJnOIHF
— ET NOW (@ETNOWlive) September 11, 2024
UBS pointed to concerns about potential further declines due to margin pressures at the company’s luxury arm, Jaguar Land Rover (JLR), and within the domestic passenger vehicle segment. UBS noted that JLR’s focus on higher-margin models during the semiconductor shortage significantly boosted its average selling prices and gross margins from £49,000 and 26.7 percent in FY 2020 to £72,000 and 31 percent in FY 2024.
Predicts. Reacts. Protects.
Ft. Autonomous Emergency Braking System in Tata CURVV with Level 2 ADAS.Bookings Open – https://t.co/wyq07k6E7U#TataCURVV #CURVV #SUVCoupe #ShapedForYou #TataMotors #TataMotorsPassengerVehicles pic.twitter.com/QnkZPoFltH
— Tata Motors Cars (@TataMotors_Cars) September 11, 2024
This shift, coupled with reduced sales incentives, set JLR apart from competitors and helped buffer against weaker performance in China. However, UBS highlighted that the demand for these premium models is declining, with current orders falling below pre-COVID levels. This signals a potential slowdown in JLR’s recent success, and UBS expects discounts for Range Rover to rise.
According to the company’s Q1FY25 earnings report, the JLR order book fell to 1,04,000 units, down from 1,33,000 vehicles in Q4FY24. Jaguar Land Rover achieved revenue of £7.3 billion in the June quarter, its best first-quarter revenue on record, up 5 percent from the June quarter of FY24. The year-on-year increase in profitability was attributed to favourable volume, mix, and material cost improvements, though increased marketing expenses compared to the previous year offset some of those gains.
Since the release of its Q1FY25 numbers in early August, the stock has been on a downward trend.
Tata Motors stock sees sharp decline
Despite reporting healthy figures, the company’s management expressed cautious optimism about the rest of FY25.
The stock ended August with a 4 percent decline and has continued to fall. The company expects production constraints for JLR in Q2 and Q3 due to an annual summer plant shutdown and supply chain disruptions caused by floods at a major aluminium supplier. Domestically, Tata Motors anticipates demand to rise during the festive season.
Total passenger vehicle sales in August totalled approximately 44,500 units, marking a 3 percent year-over-year decrease and a 1 percent month-over-month drop. Manufacturers are dealing with reduced consumer spending, resulting in a significant inventory buildup. Dealers are struggling to clear existing stock, prompting leading automakers to offer discounts on popular models to reduce unsold inventory.
While these discounts aim to boost sales, there are concerns that they could adversely affect profit margins. Tata Motors has recently raised festive discounts to up to ₹2.5 lakh on all petrol, diesel, and CNG cars and SUVs. The company may also offer consumer benefits of up to ₹45,000 on popular models.
The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before taking any investment decisions.
