If you are a young entrepreneur looking to engage more with potential clients, boost your sales volume, or follow up with customers, email marketing should be one of the options you consider. The article below provides insights about email marketing and how to use it to meet your marketing goals.
Does Email Marketing Really Work?
Email marketing works for many reasons. Its first advantage is that it is personal and direct. Social media print and visual messages are usually sent to the masses and are full of distractions, so some intended recipients do not see them. Besides, customers like exclusivity and personalization.
Second, your target customers most likely have email addresses. Email addresses are a standard requirement for anyone using smartphones and the most common means of communication in organizations. A study found that global email usage will likely hit 4.89 billion by 2027, a huge market for any product.
Again, an email marketing campaign delivers some of the highest returns on investment compared to other strategies. Another study found that for every $1 spent on email marketing, the company will likely get an ROI of up to $36. This makes it a great option for organizations working with shoestring budgets.
How Do You Increase Sales Through Email Marketing?
You are most likely looking at an email marketing campaign to boost your sales volumes. You need to employ a few strategies to pull in potential customers or upsell to those who have already decided to buy from you.
Here are some of the strategies you can employ.
Use an Email Platform
An email platform offers you the tools to create email campaigns, track responses, and build lists in a few clicks. Others allow you to prepare campaigns in advance and run them at a set date. This way, they eliminate manual email management and streamline your operations. Email platforms come with various features at different price levels. If you are getting started, pick the cheapest email marketing platform with all the essential features you need for your marketing. You can always add more features if you need them in the future.
Always Tell Your Recipients What to Do
A CTA is as crucial as any other part of the message. Unfortunately, some marketers do not give clear instructions to their recipients on what to do. Your email should have a concise CTA that aligns with your marketing goal. Such a goal could be driving traffic to your site, encouraging purchases, or inviting recipients to purchase tickets.
Use phrases like Shop Now, Reserve Your Spot, Get 15% off on your next purchase, and click here, among others. They drive your recipient to take immediate action. Ensure that your CTA stands out from your text so that email readers can see it by just scanning your text.
Make Use of Automated Email Sequence
You want to provide relevant information and guide your readers down the sales funnel. Automated email sequences guide users on the steps to take throughout the sales funnel. For example, the first email could be to welcome the customer, with the second talking about the products the customer may have been interested in. You can have emails lined up to the ultimate goal: buying.
Automation ensures that customers receive the emails they need and do not miss those critical to their decision-making stage. It also streamlines communications and ensures that the message is the same across marketing campaigns.
Infuse Promotions and Discounts in Your Campaigns
People are always looking for a good deal. Include a few such deals in your email marketing campaign. They could be time-sensitive discounts or exclusive offers for those who follow your CTA. Consider creating exclusive offers that customers cannot get elsewhere so that they feel worthy of taking up your offer.
How to Use an Email Marketing Campaign to Increase Engagement
Engagement is attachment and persuasion to do as asked in the email message. You need to engage your audience so that they are susceptible to your message. To increase customer engagement, you can try the actions below.
Personalize Your Messages
Your target audience receives tens of generic messages across all media fonts—unfortunately, only a few act on such messages. You should go a step further by ensuring your messages are addressed to your recipients and touch on their pain points.
A study indicated that emails with personalized subject lines are 26% more likely to be opened than generic ones. Some ways to personalize messages are to address recipients by name, recommend products based on history, and provide location-relevant content.
Keep it Short and Sweet
Your recipients do not have the time to read pages of stories on their email. You must grab their attention and send the message before they leave. Start by crafting short subject lines, usually fewer than 60 characters. Then, break down your content into sections and give headings where possible. You can provide a link for more information on the subject for those keen to know more.
Use Email Marketing for Engagement and Boosting Sales Volumes
An email marketing campaign allows you to build customer relationships, increase engagement, and drive sales volumes. Consider the tips we shared above to enhance their engagement value and boost the recipient’s interest in your products. Be sure to measure performance periodically and adapt your campaigns to increase the ROI.
Photo by Torsten Dettlaff: Pexels
