A new trend called “underconsumption core” is gaining popularity on TikTok. This trend encourages people to buy less, spend less, and save more. Influencers who support this trend showcase how they make their own products, thrift for items, and repurpose old things.
The message is to maximize what you already own and live a minimalist lifestyle. While few people might go to the lengths shown in these videos, consuming less is generally good practice. The broader message of buying less and saving more aligns with basic financial principles.
It’s important to remember that personal finance tips on social media should serve more as input or inspiration rather than definitive advice. True financial advice can only come from someone who understands your individual financial situation. This trend advocates for a mindful and potentially more responsible approach to spending.
Underconsumption trend gaining popularity
It encourages consumers to re-examine their spending habits. Practical aspects include buying quality goods that last instead of disposable products and focusing on personal needs rather than societal or social media-driven desires.
However, it’s crucial to distinguish between following a financial trend and achieving overall financial wellness. True financial health considers all aspects of finances, including expenses, debt, and both short-term and long-term savings. Any financial trend focusing on “less is more” may help curb excessive spending by encouraging consumers to rethink their habits.
Budgeting is a natural follow-up to this trend, helping identify spending patterns and opportunities for savings. Breaking habits of impulsive or excessive spending can be challenging. One effective approach is to step back, consider the bigger picture, and set specific savings goals, whether for a home, a vacation, or other personal objectives.
While TikTok shouldn’t replace professional financial advice, trends like “underconsumption core” can offer inspiration to reset your finances, avoid impulse purchases, and appreciate what you already have.
