Following extensive experience in the field of digital advertising, Gustavo Geraldes – a brand owner and successful entrepreneur – shares his method for elevating simple brands and turning them into empires. DripX Media is Gustavo’s newest venture, an omnichannel direct-response marketing firm, focusing on the generation of high-intent and high-lifetime value customers for brands.
Gustavo has founded and co-founded four companies before DripX, all of which, became prosperous ventures that exceeded expectations. DripX stands out in the digital advertising space for its commitment to research, data, and technology. In order to boost chances of success and brand interaction, DripX Media conducts deep-dive analyses on competition, gathers data, and constructs a testing methodology to leverage first-party data and target the desired audience. Utilizing the most effective advertisements across multiple media channels, this strategy increases the likelihood of engagement and growth.
Through integrations with first-party providers, DripX Media collects data that enhances marketing efforts both online and offline. Leveraging the data provided, DripX advertises to consumers at the most probable time that they will convert to customers. To do so, the organization utilizes location data, push notifications, email, SMS, and all other traditional advertising platforms – including TikTok, Meta, and Google.
Gustavo comments: “A lot of people don’t consider pairing first-party data and mobile marketing and the strength it has in analyzing consumer behavior. For example, when utilizing geolocation and first-party data purchase history, advertisers can deliver extremely customized ads in real-time with this data informing them which shops the user has previously visited and their purchasing tendencies. These ultra-congruent ads convert extremely well and deliver a high competitive advantage.”
Currently, Gustavo is working on elevating a consumer product brand within the cannabis industry. Having undergone RnD testing over the past year, the products have been tested in a number of laboratories across the United States. Due to the highly regulated nature of the market, DripX Media developed a specialized strategy for promoting hyper-growth.
A major challenge faced by brands in similarly regulated industries is the inability to access advertising channels across traditional platforms. Despite this, Gustavo believes that this inability helps him gain a competitive advantage by using his unique methods to reach desired audiences. In fact, first-party data is all the more necessary when marketing these types of products as they may be limited to certain advertising channels – such as email – which often rely heavily on data.
“Whenever I work with a brand, the main idea is to increase their visibility and profits. We don’t build companies in a way that jeopardizes their integrity by running aggressive ads. Instead, we build brands that sell. By running clean and compliant ads across the right media channels at the optimal time. DripX Media focuses on increasing brand value, credibility, and reputation, rather than one-time sales,” says Gustavo.
