For many most savvy marketers, video marketing is an essential strategy they must have to cut through the crowded digital noise. Whether it’s a detailed product demo or simply an entertaining video clip, today’s marketers make sure they leave no stone unturned when it comes to attracting audiences’ attention using engaging content. It should come as no surprise that as many as 86% of marketers have now relied on videos for better, more effective marketing campaigns.
The reason why video works is its information delivery bandwidth. Video can deliver complex explanations to even a noob in a matter of minutes. By combining both visual and audio elements this medium can break down any topics into smaller chunks. This works much better than 3,000-word articles.
For audiences, it makes them easier to digest information. For marketers themselves, it helps them to get their messages across effortlessly. That said, not all videos work the same and bring the best result.
Videos must be well-organized to illustrate any points to the audiences and meet marketers’ objectives. Listed below are some best practices for organizing video content for more effective video marketing campaigns.
1. Define your goals.
No videos are created the same. One can generate audiences’ trust while another does a good job in conveying messages. In this case, you need to understand what you create the video for. No such thing as a one-size-fits-all video here.
For example, if you want to boost your online presence and attract more audiences’ attention, short and well-polished videos like explainer videos can be a great option. Meanwhile, when you aim to grow your email lists and increase your conversion rates, videos that provide insights or social proof should be your go-to, such as customer testimonial videos, behind-the-scenes videos, etc.
In other words, by defining your goals, you can choose the right type of video. It also helps you to track the right metrics, keep the whole video marketing strategy on track.
2. Create a video content calendar.
“What content should we create for the next video campaign?”
That is one question that has blurred most video marketers’ minds. After all, coming up with new ideas for video content is not a walk in the park.
However, you can save yourself and your team from this wrath with a video content calendar.
Spontaneous, impromptu techniques sometimes work for some businesses, but it’s still no excuse for low-quality and mediocre video content. That’s why it’s always best to have strategic planning of a content calendar to churn out high-performing video content. This is especially true when you want to create a video series.
You can use the calendar to organize your upcoming video content by brainstorming ideas and the details about the distribution. All the process and timeline is written on the calendar – from video production to distribution. To ensure you don’t miss a thing on your video marketing strategy, check out the quick video marketing checklist included at the bottom of this article.
3. Utilize video tools.
Organizing video content also includes the posting schedule.
However, let’s say you manage several social media platforms and a website. It would be such a mundane, time-consuming task to upload the video you create one by one to the platform, right?
Thanks to the internet, there are now some video tools you can utilize to help you host a video on several different platforms at once. Video tools such as Buffer, Hootsuite, Zapier, etc. will help you organize and manage your video. You can then post them on your social media platforms automatically. You no longer need to set a reminder and spend hours uploading videos on each platform.
4. Create playlists.
Playlists are a great tool to organize your video content. By creating a playlist, you can categorize your videos based on the same, relevant topic.
When you use YouTube as your video marketing channel, playlists make it much easier for your audiences to find related to similar topics they are interested in. That’s a fantastic way to encourage them to binge-watch your videos.
You can come up with a list of categories that you think your content would logically fall under. For example, if you have some videos about your products, then it would be best to create something like “Product Videos” or something along those lines.
Meanwhile, when you have a story-driven series of video content, you can create a separate category for it.
Wrapping Up: Start organizing your video content today.
The way you organize your video content is just as equally important as the quality you provide for the video itself.
No matter how high-end your video production or brilliant content idea is when you let the video scattered all over the place, it would be challenging for you to get it across to the audience.
With well-organized content, you help your audience to find what it is that they’re looking for from you and give them a buttery-smooth viewing experience.
