Web design tool mogul, Wix, introduces a unique tool, capable of formulating customized Android and iOS apps by using artificial intelligence (AI) to interpret general English descriptions. This tool operates like a chatbot for stress-free interaction and is poised to launch shortly. The integration underscores Wix’s commitment to leverage AI in providing smarter and superior app development options.
From understanding a user’s objectives, preferences, and intentions, the AI tool will craft a unique app that can be modified to meet the specific needs of its user. With the help of various widgets, connectors, and integrations, users can add desired functions, making the app more effective and dynamic.
The AI tool is another step in Wix’s strategy of integrating AI in their offerings, following their successful AI-assisted website builder launched last year. Wix’s CEO, Avishai Abrahami, stated that these developments seek to meet the company’s larger aim of creating AI solutions that enable companies to rapidly create digital experiences.
Wix’s AI-based approach to app development
With this move, Wix frees users from the technical complexities allowing them to concentrate more on their core business functions.
Accessible through a subscription to Wix’s premium Branded App plan priced at $99 per month, the AI-aided app builder grants users the ability to customize its design and layout and preview it before submitting to the Apple App Store or Google Play Store. Moreover, it comes with additional perks such as advanced analytics and professional app marketing tools, ensuring seamless app performance and effective marketing.
Despite some early backlash concerning the AI website builder, Wix remains committed to enhancing this product and maintaining robust security measures to protect the integrity of the apps and codes it generates. Wix’s ultimate goal with the AI tool is to significantly offload the burden from its users. The quality of the AI-created apps largely depends on the detail of the input given in the initial configuration phase.
Wix’s AI app builder is intended to supplement, not substitute, professional developers. Combining seamlessly with Wix’s existing offering, the tool offers additional features including management of app updates and tracking usage analytics through associated app stores. Wix’s CEO, Abrahami, reaffirms the critical role of expert developers in creating intricate and unique app projects, suggesting a place for both AI and conventional methods in today’s app development sphere.
