Yahoo has officially secured the AI-driven news app Artifact. The app’s creators, Mike Krieger and Kevin Systrom, previously gave us Instagram. Yahoo looks eager to incorporate Artifact’s advanced technologies to bolster its platform and reaffirm its place at the tech industry’s forefront.
Despite Artifact’s somewhat meager user base, its unique AI technology has piqued the attention of large corporations, including Yahoo. Energy and interest are directed towards the AI’s ability to suggest news articles to users, identifying Artifact’s inherent value in its innovative AI technology rather than its popularity.
Thanks to Yahoo’s extensive reach, with a monthly user base of 185 million on its News platform, Artifact is poised to step into the spotlight.
Integrating Artifact’s AI into Yahoo news
The acquisition will help catapult Artifact’s AI technology to a vast audience.
Post-acquisition, Artifact won’t exist as a standalone app. It will be incorporated into Yahoo News. This move signifies the potential large-scale application of Artifact’s technology, which includes data classification, curation, and content personalization.
The creators of Artifact cited a limited market size as being unable to support the app in its previous format. This informed their decision to merge with a larger platform like Yahoo.
While the deal’s financials remain confidential, Instagram creators Krieger and Systrom, although taking advisory roles, won’t formally join Yahoo’s team. Other members of the Artifact team have opted for a sabbatical or relocated to fresh pastures.
